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PRODUCT NEWS
Physical Company's new Surge Storm takes hydro-inertia training to the next level
16 Jan 2018 . BY Lauren Heath-Jones
Surge Storm destabilises users to maximise training, increase motor skills and optimise movement
Physical Company has launched the Surge Storm hydro-inertia training system, an updated version of its Surge system.

The Surge Storm is designed to destabilise users in order to maximise their training, increase motor skills and optimise movement. It is capable of holding up to 65 lbs (29.4kg) of water, and offers users more training options than the previous model. Users are also able to create customisable workouts by adjusting the water levels.

It features a number of restructured handles that enable the user to target different muscle groups, by performing a range of different exercises, including grip overhead lifts, single arm farmer carries and battering ram movement.

In addition the Surge Storm features a sleek, angular appearance and is available in two colourways.

John Hall, managing director at Physical Company, says: “Surge Storm incorporates innovative design updates that offer new challenges in hydro-inertia training.”

“Surge is a best-seller for us with people loving the challenge of attempting to resist and control the water as it crashes from en to end. Surge Storm takes this to the next level and gives greater scope of movement to bring fresh challenges.”
PRODUCT NEWS
Full Balance reveals all-natural reflexology board
BY Katie Barnes | 19 Apr 2024
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
BY Megan Whitby | 17 Apr 2024
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
BY Megan Whitby | 15 Apr 2024
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
BY Megan Whitby | 12 Apr 2024
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
BY Megan Whitby | 10 Apr 2024
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
Bioline Jatò unveils revamped Primaluce Exfo&White line and facial
BY Megan Whitby | 08 Apr 2024
Bioline Jatò has reformulated its Primaluce Exfo&White skincare line, 30 years after it first launched.
Gaia Skincare expands presence in UK and Europe with four new spa accounts
BY Megan Whitby | 28 Mar 2024
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
BY Megan Whitby | 27 Mar 2024
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
COMPANY PROFILE

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department of the National Motor Museum, Beaulieu.

DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
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