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Exterity creates immersive fan experience at Lord’s Cricket Ground
08 Mar 2018 . BY Lauren Heath-Jones
The installation forms part of a multi-year re-development plan

Exterity, a Scotland-based provider of IP video content and digital signage, has completed an installation at the Warner Stand at Lord’s Cricket Ground.

The installation forms part of a multi-year re-development plan, that is designed to maintain the ground’s reputation as the most prestigious in the world.

The Warner Stand, which was officially opened by HRH the Duke of Edinburgh in May 2017, is a £25m ($33m) state-of-the-art stand that has been designed to deliver an enhanced viewing experience for members and guests alike. It includes a significant upgrade to both its catering and entertainment facilities.

Exterity’s AvediaStream HDCP Encoders, TVgateway and ArtioSign solutions were installed throughout the stand by systems integrator RTS.

AvediaStream HDCP Encoders are designed to ensure that viewers never miss any action, by securely delivering live-content from the BT Sports and Sky channels to screens across the Warner Stand, J.P. Morgan Media Centre and scorer’s box.

As Lord’s also records non-televised county matches AvediaStream TVgateway was installed to capture and stream live camera feeds from an existing RF system.

The ArtioSign digital signage system is designed to create personalised and branded signage screens. It was installed in the bar and catering areas, as well as the lobby to display drinks menus and sponsors’ adverts, as well as promotions for the Lord’s shop and merchandise.

Colin Farquhar, CEO at Exterity, says: “We are delighted that our solutions are helping to create an immersive fan experience at a world-class sporting institution such as Lord’s.”

Farquhar adds: “Being equipped with the latest content protection solutions also ensures that they an meet the content industry’s stringent security requirements, something that will only increase in importance as the quality of video continues to improve.”

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