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PRODUCT NEWS
IAAPA ASIA 2018: WhiteWater signs exclusive distribution deal with Life Floor
06 Jun 2018 . BY Lauren Heath-Jones
WhiteWater made the announcement at this year's Asia Attractions Expo in Hong Kong
WhiteWater has entered into a new partnership with flooring manufacturer, Life Floor that will see WhiteWater act as the exclusive distributor of Life Floor's foam-rubber flooring for the global water park market.

Life Floor's patented foam-rubber flooring system is designed to significantly reduce the risk of slips and falls, the primary cause of injury in water parks, and consists of cushioned tiles with non-slip, 'soft fall' technology that ensures injuries are minimised when accidents do occur.

The tiles are completely waterproof and are very durable, lasting just as long underwater as they do above water. The tiles have an anti-microbial closed-cell construction and are also resistant to chlorine and UV damage.

"On Life Floor, kids feel safer and freer to push their boundaries without the fear of getting hurt. Simply put, they play differently. The forgiving surface isn't abrasive, it's soft on bare feet and won't skin knees. As a result, the only tears will come from when they're told it's time to leave the park," said Chris Biancofiore, product manager for Interactive Water Play Products and Attractions at WhiteWater.

"Working with WhiteWater was an obvious choice to access a wider market, but we've also found that the missions which drive our companies are very aligned. Both companies are single minded about delivering fun safely with the highest quality products," said Jonathan Keller, CEO of Life Floor.

"The partnership further confirms WhiteWater's designs and offerings as the safest in the industry," said WhiteWater president and CEO Geoff Chutter.

The official announcement was made at this year's Asian Attractions Expo, which opens today (6 June) and runs until 8 June at the Hong Kong Convention and Exhibition Centre in Hong Kong.

PRODUCT NEWS
GM Collin introduces pro-ageing Poly-Acid Peel Serum
BY Megan Whitby | 07 May 2024
The Poly-Acid Peel Serum is GM Collin’s latest pro-ageing solution to help combat wrinkles, fine lines and dull complexion.
Yon-ka tackles stress and sleep health with new Serum CBD and treatments
BY Megan Whitby | 02 May 2024
Heightened stress and poor sleep are believed to accelerate the ageing process twice as quickly. To help combat this, Yon-ka has released Serum CBD along with a 90-minute face and back sleep therapy ritual.
Dornbracht unveils new Aquahalo experience shower inspired by crystal chandeliers
BY Megan Whitby | 01 May 2024
Spa and bathroom fittings manufacturer Dornbracht has enhanced its portfolio with a new sculptural experience shower called the Aquahalo.
Elemis’ first standalone store to open in London’s Covent Garden
BY Megan Whitby | 24 Apr 2024
British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Keiser A400 resistance will empower fitness enthusiasts
BY Tim Nash | 22 Apr 2024
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater
BY Megan Whitby | 22 Apr 2024
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Full Balance reveals all-natural reflexology board
BY Katie Barnes | 19 Apr 2024
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
BY Megan Whitby | 17 Apr 2024
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
COMPANY PROFILE

A 28-year old legacy of building the best quality solutions for whole-body cryotherapy is the foundation to offer our high performance cryo chambers - The Art of Cryo Vaultz®.

Art of Cryo is a new division of a renowned family business with 30 years’ experience in ultra-low temperature equipment. A 28-year old legacy of building the best quality solutions for whole-body cryotherapy is the foundation to offer our high performance cryo chambers - The Art of Cryo Vaultz®.
FEATURED SUPPLIER


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CLAD NEWS
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