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Merlin Magic Making brings Justice League down under with new opening at Madame Tussauds Sydney
20 Jul 2018 . BY Lauren Heath-Jones
Guests interact with The Flash by running alongside him as fast as they can
Madame Tussauds Sydney has opened Justice League™ A Call for Heroes following its successful launch in Orlando, Florida last month.

The Justice League™ A Call for Heroes is a walkthrough attraction that puts guests at the centre of the action, by bringing the superheroes, including: Batman, Superman and Wonder Woman, to life through immersive projection mapping, enhanced audio, lighting effects and other SFX, including sound and wind.

The Sydney branch of the attraction features the new addition of The Flash, a DC superhero with superhuman speed. To unlock The Flash's immersive sequence, which features projection mapping, enhanced audio, and SFX, guests run as fast as they can alongside him to trigger his super speed.

The attraction was masterminded by Merlin Entertainment's creative division, Merlin Magic Making, in association with experience design firm Holovis, who created the AV, show lighting and interactive elements, and theming company Daniel's Wood Land.

"This level of interaction with the figures is one of the most immersive and unique experiences ever produced by the Madame Tussauds brand worldwide," said Holovis creative director Peter Cliff.

"To ensure that the characters and the guests are still the star of the show, we've used invisible technologies to facilitate this experience, with guests carrying out the motion-based tasks entirely naturally, then being amazed by the immersive scenes that might engulf them," Cliff added.

Mark Connolly, general manager of Madame Tussauds Sydney, said: "At Madame Tussauds Sydney we are all about famous fun and making guests the star of the show. Following on from the successful launch of the MTV Music and Fashion Week experiences last year, Justice League™ A Call for Heroes. Is the latest stage in the redevelopment of Madame Tussauds into an immersive and interactive experience, placing our guests into the centre of iconic scenes and experiences."
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COMPANY PROFILE

Dornbracht is a family-owned manufacturer of high-end faucets and spa systems and one of the few companies where production is entirely ‘Made in Germany’. Ninety per cent of Dornbracht’s suppliers are from Germany.

Dornbracht is turning the bathroom into a LifeSpa: Dornbracht’s LifeSpa vision has taken the idea of health-oriented bathroom design to a new level.
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CLAD NEWS
‘Pilgrimage of self-discovery’: Yên Tu Village to include herbal spa with 13th century roots
Architect Bill Bensley is working on a national cultural heritage site in Yên Tu Mountain – considered to be the cradle of Trúc Lâm Zen Buddhism in Vietnam – as part of the Vietnamese government’s strategic development plan for the area.
Bohemian-style PURO hotel, designed by Conran and Partners, opens in Kraków
Polish hospitality group PURO has opened Kazimierz, its 228-room flagship hotel on Halicka Street in Kraków.
Mecanoo reveal historic mega-theatre in Taiwan
The Mecanoo-designed National Kaohsiung Centre for the Arts, hailed as the "largest performing arts centre in the world" has opened in Taiwan.
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Bjarke Ingels describes BIG’s first project in South America as an 'urban tree farm'
Bjarke Ingels has announced his firm's first project in South America.
New “Hilltop Gallery” in China’s Yanshan mountains completes construction
Construction has recently completed on the 2,600 sq m Hilltop Gallery – also known as the Phoenix Valley Summit Art Centre – in China's Hebei province.
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