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PRODUCT NEWS
Beata Aleksandrowicz launches Pure Massage master class
06 Aug 2018 . BY Lauren Heath-Jones
The masterclass is a culmination of Beata Aleksandrowicz' 20 years of experience and research
Beata Aleksandrowicz, creator of the Pure Massage Spa Training Method, has developed a new training masterclass that will teach therapists the best practice to care for both themselves and their clients.

The two-day masterclass – A culmination of Aleksandrowicz's 20 years of experience and research – was designed to meet industry demand, and teaches therapists how to take care of their health, physical strength and emotional wellbeing, as well as how to protect their bodies while delivering treatments, including body-work, facials and pedicures/manicures.

Therapists will also learn how to avoid burnout, as well as tips for effective communication and personalisation, in order to provide a tailored service to clients. Additionally, Aleksandrowicz will teach what she considers to be the four pillars of an effective treatment.

The two-day training programme aims to equip therapists with the tools needed to deliver exceptional treatments and service, as well as transform common practice and team dynamics. It combines theory with physical activities as well as group work, role play and interaction.

The training course is a standalone event, taught by Aleksandrowicz, and can be booked by operators to increase their therapists' skillset as well as improve their treatment offering without impacting on the daily operation of the spa.

"We know that therapists work very long hours and do not necessarily have the tools to take care of themselves, said Aleksandrowicz. "This masterclass gives them an everyday routine keeping them injury and burnout free. I believe that if you take this masterclass you will see much happier therapists, but you will also see the return on the investment.”
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Get ready to EVOLVE at #ISPA2019
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COMPANY PROFILE

Since the 1998 launch of Blu Spas spa wellness design and planning company, Cary Collier, Doug Chambers and their international team have provided consulting, advisory and operating solutions for over 400 projects in 39 countries.

Blu is a full-service firm offering consulting, advisory and operating solutions.
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CLAD NEWS
BIG's panda enclosure all set to debut next spring
Work on Bjarke Ingels Group’s (BIG) Panda House at the Copenhagen Zoo is in full swing and is expected to be completed in time for the bears' arrival next spring.
zynk Design to create new bouldering venue in Swansea
Leisure architects zynk Design have been selected to develop an expansive indoor climbing facility in Swansea, UK.
Philippe Renaud designs eclectic, art-inspired hotel in Paris
The Hôtel de Berri, a former townhouse newly outfitted by French art director and interior designer Philippe Renaud, has opened in Paris.
Danish company to create "world’s most sustainable" community
Denmark-based urban planning and architecture practice Lendager Group have won a contest to build the UN17 Village, a residential community which incorporates all "17 of the United Nations’ Sustainable Development Goals".
Jacques Garcia transforms former nutmeg plantation into luxury hotel in Singapore
The Six Senses Maxwell, a hotel designed by French architect and interior designer Jacques Garcia, has opened its doors in Singapore.
Park Terrace Hotel opens on 'Manhattan’s town square'
The David Chipperfield-designed Park Terrace Hotel has opened at the scenic Bryant Park, long considered the 'town square' of Midtown Manhattan.
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