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PRODUCT NEWS
SimEx-Iwerks brings new Simpsons attraction to life at Myrtle Beach
14 Aug 2018 . BY Lauren Heath-Jones
The Kwik-E-Mart immerses guests in Springfield's favourite convenience store
SimEx-Iwerks has partnered with FoxNext Destinations and Gracie Films to create The Simpsons 4D, a new immersive attraction at Myrtle Beach in South Carolina.
The attraction, which is expected to premiere later this year, comprises of two iconic Springfield landmarks: The Aztec Theatre and the Kwik-E-Mart.
The Aztec Theatre includes a fully themed lobby and a theatre experience 'rich in detail' and takes guests on an exciting 4D adventure with The Simpson family.
The Kwik-E-Mart, which will soft-launch on Thursday 17 August, immerses visitors in Springfield's favourite convenience store, and offers a number of food and beverage options, including Springfield staples: Buzz Cola, Heat-Lamp Hot Dogs, Lard Lad Donuts and Squishees, as well as Simpsons merchandise.
Guests will also receive a premiere-style souvenir photo of themselves on the red carpet as they make their way into the attraction.
"We are thrilled to bring The Simpsons to Myrtle Beach in a way that this incredible brand deserves," said Michael Needham, founder and CEO of Simex-Iwerks Entertainment.
"Launching this experience will be the culmination of years of passionate effort to bring The Simpsons to life beyond the screen. We are creating a series of memorable moments enriched with tremendous detail throughout the attraction so that guests feel they are part of The Simpsons universe," Needham added.
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Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
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COMPANY PROFILE
Polin was founded in Istanbul in 1976. Polin
has since grown into a leading company in
the waterpark industry. All the production
plants are in Turkey.
Design, engineering, manufacturing, installation of waterslides, waterparks and waterplay attractions. Polin has perfected hundreds of exclusive and successful projects all around the world: outdoor parks, indoor parks and hotel/resort packages, regardless of the project’s size.
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high-
end brand in the US and Europe, but is pausing UK expansion.
Janu – Aman’s highly-anticipated sister brand – has opened its inaugural hotel in Tokyo,
marking the first in its pipeline of 13 properties across city, country and coastal destinations.
English countryside hotel and club Estelle Manor has unveiled its new 3,000sq m Roman-
inspired bathhouse and spa following an intricate five-year project.
Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai,
Kerzner International has revealed it plans to create a global chain of properties under the
brand.
