PRODUCT NEWS
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| MacGillivray Freeman Films to develop Flying Films for Simex-Iwerks |
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| 26 Nov 2018 . BY Lauren Heath-Jones |
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| L-R: Michael Needham, president of Simex-Iwerks and Shiori Sudo, VP of Simex-Iwerks with Shaun MacGillivray, president of MacGillivray Freeman Films and Mike Frueh, senior VP of Licensing & Distribution at Simex-Iwerks |
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Simex-Iwerks has announced a new partnership with MacGillivray Freeman Films, that will see the development of three new and exclusive flying films for Simex Iwerks' flying theatre attraction, the Vertical 4D Experience.
Flying Across America will be the first release, launching in spring 2019, while Flying Across America is expected to launch next summer and Flying Wild is slated for an autumn release.
The films will be distributed by Simex Iwerks' Entertainment arm, while MacGillivray Freeman will also collaborate with the company to create custom Vertical 4D Experiences.
Shaun MacGillivray, president of MacGillivray Freeman Films, said: We are storytellers. When Simex-Iwerks shared their new vertical 4D Experience design, we knew we could deliver pristine aerial films that could complement the ride technology to capture the true feeling of having wings."
Michael Needham, president and CEO at Simex Iwerks, said: "We are proud to introduce our Vertical 4D Experience. We have been developing this breakthrough in 4D technology for three years."
Designed to authentically re-create the sensation of flying or deep sea diving, the Vertical 4D Experience is a scalable 4D flying theatre attraction. It features a patented thrust capability and a giant screen to fully-immerse riders in the action.
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| PRODUCT NEWS |
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Full Balance reveals all-natural reflexology board
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BY Katie Barnes | 19 Apr 2024 |
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| Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
guests stand on to "closely mimic the experience of professional reflexology treatments". |
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MyEquilibria combines art and outdoor exercise
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BY Megan Whitby | 12 Apr 2024 |
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| "We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment. |
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The company was launched in 2012 by CEO Patrick Saussay and Christopher Ryan.
We focus as much on profitability as we do on customer experience, in the definition of global wellness services. Daily wellness is a trend we support. We define personalised services, integrating health prevention and all experiences that enhance the sustainability of one’s wellbeing. |
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