PRODUCT NEWS
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Merlin launches Attractions.io app across Legoland resorts |
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05 Dec 2018 . BY Lauren Heath-Jones |
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The app is designed to enable visitors to make the most of their visit in the park |
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Merlin Entertainments has rolled out the Attractions.io app at all of its Legoland sites across the globe.
The app, which has launched at Legoland Windsor, Legoland Florida, Legoland Deutschland, Legoland Billund, Legoland Japan and Legoland California, had already been deployed at a number of Merlin's other attractions, including Alton Towers, Chessington World of Adventures and Thorpe Park. It is designed to help visitors make the most of their day out and offers live wait times and information for all of the rides and attractions within the resort, as well as an interactive map.
The app is also able to deliver targeted content to the user, through intelligent advertising, reflecting the time, location and demographic of the guest. Operators can sell experiences, add-on services and food & beverage options through the app, while integrated Apple Pay and Google Pay technology makes for seamless transactions.
Other features include feedback collection and tracking of guest satisfaction levels and content and campaign management.
Kieran Harvey, global digital director at Merlin Entertainments, said: "The Attractions.io platform allows us to be true to the Legoland brand, while leveraging the rich set of feature the platform has to offer."
"The mobile app is a critical part of our digital guest journey strategy, and the delivery across the Legoland estate has been exemplary," Harvey added.
Mark Locker, CEO of Attractions.io; said: "A mobile app is the single most effective way to influence guests, particularly once they're on site."
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PRODUCT NEWS |
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Full Balance reveals all-natural reflexology board
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BY Katie Barnes | 19 Apr 2024 |
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Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
guests stand on to "closely mimic the experience of professional reflexology treatments". |
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MyEquilibria combines art and outdoor exercise
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BY Megan Whitby | 12 Apr 2024 |
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"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment. |
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Guaranteeing economic success for our customers - as well as the ultimate wellness experience for their guests - we have tailored our divisions to fulfil every ideal and precondition needed.
Based in Dubai, Hong Kong, and Singapore, The Wellness are the next generation of wellness consultants providing spa, fitness, hydro engineering and leisure related concepts for the global Wellness markets. |
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