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PRODUCT NEWS
Amped Digital brings football experience to life with innovative video walls
09 Jan 2019 . BY Lauren Heath-Jones
The video walls serve as a spectacular focal point at the entrance of the experience
Australian digital signage company Amped Digital has completed a major tech integration for the Real Madrid World of Football Experience, a touring exhibition that is set to tour the world, visiting 15 cities over the next five years.

Created by Interp, a company specialising in the development and installation of temporary experiences and exhibits, in partnership with Melbourne Museum, the Real Madrid World of Football Experience blends physical interactive experiences with spectacular AV displays and playable gaming elements to immerse visitors in the clubs history.

Housed in a bespoke 50m x 40m touring pavillion, designed by Interp, the experience consists of four zones, taking visitors behind the scenes to discover the culture, passion, players and victories of Real Madrid. Memorabilia, including the club's 13 UEFA Champions League Cups, the FIFA Club of the Century trophy, Golden Boot trophies and the Ballon d'Or trophy will also be on display.

Two spectacular 18-screen video walls serve as a spectacular focal point at the exhibit entrance. Powered by 18 49" BrightSign HD panels and programmed by Amped Digital, the walls showcase bespoke video content designed by Tania Price from experiential design firm Immersive. Due to the scale of the project each screen had to be synchronised to ensure frame accuracy and seamless video playback, as a single discrepancy in the frames would ruin the overall effect.

In addition, the company has had to ensure that the walls' playback would continue to work faultlessly, after being dismantled and reassembled while touring.

Matt Steedman, director of Amped Digital, said: "We created an AV explosion: a spectacular immersive audio video experience that gets visitors excited and sets the expectation for what's to follow. The final effect is dizzying: a combination of 36 large screens delivering content in perfect synchronisation all accompanied by a wall of sound makes a deep impression."
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COMPANY PROFILE

Dornbracht is a family-owned manufacturer of high-end faucets and spa systems and one of the few companies where production is entirely ‘Made in Germany’. Ninety per cent of Dornbracht’s suppliers are from Germany.

Dornbracht is turning the bathroom into a LifeSpa: Dornbracht’s LifeSpa vision has taken the idea of health-oriented bathroom design to a new level.
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CLAD NEWS
China’s ‘city of the future’ will have wellbeing as its focus
Design firms Skidmore, Owings, & Merrill (SOM) and TLS Landscape Architecture (TLS) have teamed up to masterplan a wellness-focused city in a recently incorporated district of Hebei, China.
Opening date set for 3XN-designed Olympic House
The new headquarters of the International Olympic Committee (IOC), also known as “Olympic House”, will open to the public on 23 June – International Olympic Day.
Guests to sleep in ‘Human Cocoons’ at upcoming Mexican resort dedicated to the search for happiness
A new project in Mexico will be focused on a transformational travel experience designed to increase guests’ level of consciousness and help them live a happier, healthier and more abundant life.
Bjarke Ingels designs 18-storey pagoda for Copenhagen’s Tivoli Gardens
Danish architect Bjarke Ingels has announced plans to create an 18-storey pagoda at Tivoli Gardens theme park in Copenhagen, Denmark.
Famous German circus replaces live animals with cruelty-free holograms
Germany's Circus Roncalli has replaced its live animals with holograms in an attempt to raise awareness of animal cruelty in the industry.
Junya Ishigami’s Serpentine Pavilion highlights Cumbria’s traditional stonemasonry
Japanese architect Junya Ishigami has created a shingle-covered Serpentine Pavilion that draws on the ancient building cultures of Cumbria, UK.
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