PRODUCT NEWS
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Variety and flexibility for the customer is the key to retention, says MoveGB |
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19 Jun 2019 . BY Journalist |
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The MoveGB mission is to keep more people, more active, for longer. |
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The MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
– Justin Mendleton, Commercial Director, MoveGB |
What really drives customer retention in 2019? Is it proactive customer care? Frequency of attendance? Added value provision? Community building?
Across the industry, debate on this topic never stops. And neither does market change.
We’re all aware of shifting consumer demands, especially among younger demographics, where resistance to long-term contract and single venue commitments is substantially stronger.
These are generations with higher expectations of convenience, personalised flexibility and a totally on-demand world so keeping this ever-growing, ever-powerful audience on board is complex.
Except, it isn’t.
Insight from our data proves that the key to delivering retention for these customers is to engage them with a variety of activities, across multiple venues.
We looked at customer records spanning four years and covering at least 50 attendances and found that the MoveGB multi-venue model creates an average length of stay that is seven months longer than the traditional single venue model.
That’s compelling enough but we also then looked at less mature customers where the minimum attendance was only one single visit, the result is, remarkably, the same.
The MoveGB mission is to keep more people, more active, for longer. We passionately believe that this is a perfect example of how our service brings huge value to the industry as a whole.
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PRODUCT NEWS |
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Full Balance reveals all-natural reflexology board
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BY Katie Barnes | 19 Apr 2024 |
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Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
guests stand on to "closely mimic the experience of professional reflexology treatments". |
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MyEquilibria combines art and outdoor exercise
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BY Megan Whitby | 12 Apr 2024 |
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"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment. |
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Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and development has become leader in the swimming pool industry and has created an international brand.
Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and development has become leader in the swimming pool industry and has created an international brand. |
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