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PRODUCT NEWS
Elon Musk unveils camouflaged solar roofs as 'beautiful' solution to creating sustainable energy
01 Nov 2016 . BY Kim Megson
Elon Musk unveiled the solar roofs on the set of Desperate Housewives, with houses from he hit TV show modelling the technology / Tesla
The goal is to make have solar roofs that look better than normal roof, generate electricity, last longer, have better insulation and cost less than a normal roof plus the cost of electricity
– Elon Musk
After teasing “a beautiful and sustainable” solar roof concept in August, billionaire entrepreneur and Tesla founder Elon Musk has fully unveiled the technology in a presentation at Universal Studios in Los Angeles.

Houses made famous in the US TV show Desperate Housewives modelled Musk’s camouflaged roof tiles, which come in four styles – Tuscan Glass Tile, Slate Glass Tile, Textured Glass Tile and Smooth Glass Tile. Each uses coloured film to almost completely disguise the presence of fully integrated solar cells. According to Musk, "The goal is to have solar roofs that look better than a normal roof."

Two of the billionaire’s companies, electric motor company Tesla and green energy provider SolarCity, in which he holds the largest stake, will undergo a merger if the move is approved by shareholders of the two companies following a vote on 17 November. The solar roof would be developed by the united firm as one of several integrated products designed to prioritise aesthetics and functionality for the sustainable generation, storage and consumption of energy.

The new solar roof concept has been designed for home use in mind, with sunlight captured by the tiles turned into electricity for immediate use or storage in one of Tesla’s at-home Powerwall batteries. However, the resilience of the tiles – demonstrated at the launch in a video in which one survives being dropped on from height by a kettlebell – and the fact they are to be scalable and customisable means the technology could one day be used for almost any building, including museums, hotels, stadiums and sports centres.

In the long-term, Musk said he wants to see developers shift away from the current trend of placing individual solar panels on top of a pre-existing roof structure in favour of his integrated solar roof proposition.

“We need to make solar panels as appealing as electric cars have become," he said. “The goal is to make solar roofs that look better than a normal roof, generate electricity, last longer, have better insulation and cost less than a normal roof plus the cost of electricity. Why would you buy anything else?”







Each solar roof tile uses coloured film to disguise the presence of fully integrated solar cells / Credit: Tesla
PRODUCT NEWS
Elemis’ first standalone store to open in London’s Covent Garden
BY Megan Whitby | 24 Apr 2024
British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Keiser A400 resistance will empower fitness enthusiasts
BY Tim Nash | 22 Apr 2024
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater
BY Megan Whitby | 22 Apr 2024
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Full Balance reveals all-natural reflexology board
BY Katie Barnes | 19 Apr 2024
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
BY Megan Whitby | 17 Apr 2024
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
BY Megan Whitby | 15 Apr 2024
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
BY Megan Whitby | 12 Apr 2024
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
BY Megan Whitby | 10 Apr 2024
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
COMPANY PROFILE

The technical advice offered by bbspa is delivered via four specialist departments which offer turnkey services, developed to be in synergy with your objectives, budgets and performance expectations.

In an extremely competitive world where clients have ever increasing demands, creating a successful wellness and spa project is more and more complex. To help you differentiate yourself and protect your investments, we founded bbspa_Group, a global consulting company dedicated to wellness and spa projects, which puts the focus on your success.
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CLAD NEWS
RSG opens flagship John Reed in Berlin, as its builds out its 'world city' portfolio
With the launch of its 49th John Reed, RSG Group is looking for more opportunities for its high- end brand in the US and Europe, but is pausing UK expansion.
GoCo Health Innovation City in Sweden plans to lead the world in delivering wellness and new science
A new urban city centre in Gothenburg, Sweden is in development with the aim of accelerating health innovation.
Aman sister brand Janu debuts in Tokyo with four-floor urban wellness retreat
Janu – Aman’s highly-anticipated sister brand – has opened its inaugural hotel in Tokyo, marking the first in its pipeline of 13 properties across city, country and coastal destinations.
Estelle Manor's new Roman bathhouse spa invites guests to step back in time
English countryside hotel and club Estelle Manor has unveiled its new 3,000sq m Roman- inspired bathhouse and spa following an intricate five-year project.
€38m geothermal spa and leisure centre to revitalise Croatian city of Bjelovar
A multi-million-euro geothermal spa and leisure centre, called Terme Bjelovar, is scheduled to open in the Croatian city of Bjelovar in Q3 of 2025.
Kerzner shows confidence in its Siro wellness hotel concept, revealing plans to open 100
Following the launch of its Siro wellness hotel brand, in the form of Siro One Za’abeel in Dubai, Kerzner International has revealed it plans to create a global chain of properties under the brand.
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