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PRODUCT NEWS
Alberto Apostoli and Newform collaborate to launch the A.Zeta showerhead
07 Mar 2022 . BY Megan Whitby
The showerhead offers two modes; rainfall or waterfall
A.Zeta highlights water as the fundamental element of wellness
– Alberto Apostoli
Italian architect Alberto Apostoli has renewed his partnership with Newform – an Italian wellness company – and designed A.Zeta.

A.Zeta is a showerhead with a segmented steel profile, designed as an aesthetic representation of flowing water. The studied inclines enhance the water flow and can be programmed in two modes; rainfall or waterfall.

Available in polished chrome finish, satin, or black and white, the shower plate features essential lines enhanced by the geometric folds and their respective details: the thin cut for the water jet and the micro-perforations from which one can activate the rain mode.

A.Zeta is a wall-mounted design and its form and function are coordinated to ensure a signature wellness shower experience, both in a residential space and in a commercial context.

"Being able to take on product design is always stimulating because it allows one to respond to the demands of the sector, the market and users in an extremely precise and punctual manner, but in a way that is still akin to designing a spa or a hotel,” said Apostoli. “You’re led to imagine who might use the product, what they should think during use, in what context and with what expectations.

“A.Zeta highlights water as the fundamental element of wellness: the showerhead evolves with it, simulating its movements and focusing on the individual to guarantee an authentic experience of relaxation," he concludes.








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COMPANY PROFILE

Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with spa design, programming, guidance and oversight since 2011.

Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with spa design, programming, guidance and oversight since 2011.
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