PROMOTION
|
bbspa_France channels La Dolce Vita to realise Biologique Recherche’s new Rome outpost |
|
20 Jun 2023 |
|
|
|
|
|
|
Biologique Recherche and bbspa_Group will work on two more Ambassades, opening in 2023 and 2024 respectively
– Régis Boudon-Doris |
Inside a historical palace once owned by the Colonna family – one of the oldest and most famous Roman patrician families – premium skincare and spa company Biologique Recherche has opened the doors to a new location in Rome, Italy.
Named Ambassade Roma, the 250sq m facility is located just a few steps from iconic Italian landmarks such as the Pantheon and Piazza di Spagna.
The opulent two-floor facility includes a reception area and retail area, a waiting room and a product testing room, as well as six treatment cabins – four for individuals and two for couples – and a communal area for the spa team.
The new destination was born out of a collaboration between Biologique Recherche and bbspa_France, the French branch of leading international spa consultancy bbspa_Group.
A glamorous, refined, intimate and rich historical environment, Ambassade Roma is dedicated to serving a clientele of connoisseurs and wellness enthusiasts, both Roman and international. The facility has been realised within a historical building formerly home to a famous lingerie shop during the 1950s that boasted a VIP clientele, including famous actresses linked to Cinecittà – an iconic Italian film studio – as well as famous women from all over the world passing through Rome.
bbspa_France’s challenge was to transform the shop into a wellness centre, a feat made possible thanks to a collaboration with architect Joanne De Lepinay who sensitively refreshed the retro environment into a facility suitable for the modern consumer.
bbspa_Group’s We Design team also worked with Italian craftsmen to remodel the existing furnishings to adapt them to the needs of Biologique Recherche’s technologies and protocols, taking historical materials and embellishing them with Corian and alabaster.
“Biologique Recherche is creating its own network of embassies worldwide to guarantee customers an experience that matches its brand,” says Régis Boudon-Doris, CEO and founder of bbspa_Group.
He also revealed that Biologique Recherche and bbspa_Group will further their relationship with the opening of two more Ambassades in 2023 and 2024.
bbspa_Group
Address: Via Guido Guarini Matteucci 1/E -47121 Forlì (FC)-Italy
|
|
|
|
|
|
|
|
PRODUCT NEWS |
|
|
|
Full Balance reveals all-natural reflexology board
|
|
BY Katie Barnes | 19 Apr 2024 |
|
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
guests stand on to "closely mimic the experience of professional reflexology treatments". |
|
|
|
|
MyEquilibria combines art and outdoor exercise
|
|
BY Megan Whitby | 12 Apr 2024 |
|
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment. |
|
|
|
|
|
Polin was founded in Istanbul in 1976. Polin
has since grown into a leading company in
the waterpark industry. All the production
plants are in Turkey.
Design, engineering, manufacturing, installation of waterslides, waterparks and waterplay attractions. Polin has perfected hundreds of exclusive and successful projects all around the world: outdoor parks, indoor parks and hotel/resort packages, regardless of the project’s size. |
|
|
|
|
|
|