PROMOTION
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| Putting down new roots: VOYA expands into the Middle East |
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| 19 Jan 2024 |
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| / Voya |
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We have adapted our global strategy to suit the local consumer needs
– Chantal Sanders |
Irish marine seaweed brand Voya is celebrating a significant development in its global expansion, having entered the GCC market.
“We are renowned internationally for our seamless customer supply, so it was vital to establish a subsidiary in the GCC to provide equivalent service and access to our partners in the region,” said Chantal Sanders, global head of sales at Voya.
“To ensure our success in this area, we have adapted our global strategy to suit the local consumer needs and devised a thoroughly planned go-to-market strategy, supported by wise investment.”
Building a presence
Voya has formed partnerships with a number of properties in the GCC, including:
• Talise SPA, Madinat Jumeirah Al Qasr – situated in the lush gardens of Jumeirah Al Qasr.
• Anantara Mina Al Arab Ras Al Khaimah Resort.
• Waldorf Astoria Dubai International Financial Centre.
• Waldorf Astoria Doha, West Bay.
• FIVE Palm Jumeirah Dubai.
• Grand Plaza Mövenpick Media City.
Additionally, the brand has worked in collaboration with Emirates Airlines for several years.
“Our strong and fruitful partnerships stem from our steadfast dedication to being a dependable ally,” added Sanders.
“We adeptly manage complex supply chain challenges while offering a high-quality, organic and sustainable solution that matches the high standards of discerning customers.”
Marking the occasion
To celebrate its introduction to the region, Voya has developed a new treatment menu with a heightened sense of luxury, tailored specifically for its GCC partners. The seven new treatments augment the brand’s established menu of effective seaweed-based face and body rituals.
The brand will also host a special launch event in Dubai in February to connect with its esteemed GCC partners.
Pioneering in sustainability
As a leader in sustainable practices, Voya has set new benchmarks for luxury organic skincare globally since its launch in 2006 as the world’s first certified organic seaweed-based skincare brand.
From ethically sourcing its ingredients to implementing sustainable packaging and manufacturing processes, the brand integrates sustainability at every step of its production. Additionally, rigorous independent scientific research ensures its products are both environmentally responsible and deliver top-tier results.
With the GCC known for its luxury and innovative architecture, the region is now experiencing an evolving sustainability trend – making it an ideal fit for Voya’s advanced green beauty philosophy.
This trend is part of a larger movement towards living in harmony with nature, leading to a growing number of GCC consumers embracing natural skincare as an essential part of sustainable living.
Voya
Address: Unit 2, Ida Cluster, Finisklin Business Park, Sligo, Co. Sligo, Ireland
/ Credit: Waldorf Astoria Doha West Bay
/ Credit: Waldorf Astoria Dubai International Financial Centre
/ Credit: Anantara Mina Al Arab Ras Al Khaimah Resort
/ Credit: Anantara Mina Al Arab Ras Al Khaimah Resort
/ Credit: Waldorf Astoria Dubai International Financial Centre
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