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PRODUCT NEWS
Simworx to launch new products at IEE
12 Sep 2019 . BY Lauren Heath-Jones
The AGV Darkride is available with a range of different motion systems, seating capabilities and on-board 4D effects
Simworx, a UK-based developer of dynamic media-based attractions, is set to launch two new products, the AGV Dark Ride and the Mini Flying Theatre, at this year's IAAPA Expo Europe.

The ride concepts have been showcased at previous shows, however the finalised versions are now ready for launch and will make their official debut at a press conference on 17 September.

Designed to roam freely along a pre-programmed path, the AGV Dark Ride has no tracks or power cables and can travel at "unrivalled" speeds. It is available with a range of different motion systems, seating capabilities, as well as on-board 4D effects and, when combined with a custom-designed AV solution, it creates a cutting-edge ride experience.

The Mini Flying Theatre is designed for smaller operators

The Mini Flying Theatre, the first of which will soon open at the Baosun Wildlife Park in Hanoi, Vietnam, is a smaller version of the company's Flying Theatre and was developed for smaller operators with limited space.

The 20-person theatre can accomodate approximately 250 guests per hour and features an immersive, large format quarter dome screen. Riders experience the sensation of flying and other movements - such as programmable heave and tilt and forward and backward motion - fully synchronised with the movie playing on-screen. In-theatre effects such as water spray, wind, snow, bubbles, smoke and other special lighting effects complete the offering.

Simworx sales director Edward Pawley, said: "We are delighted to announce the official launch of the AGV and Mini Flying Theatre attractions. Both products are exciting additions to our ever expanding product range and provide operators with two fun and entertaining attractions which will appeal to a very wide age range."

"We are already talking to a number of potential clients for both products and look forward to officially unveiling both these attraction solutions at the IAAPA Expo Europe in Paris," Pawley added.

The IAAPA Expo Europe takes place between 16 - 19 September at the Paris Expo Porte de Versailles exhibition centre.
PRODUCT NEWS
Elemis’ first standalone store to open in London’s Covent Garden
BY Megan Whitby | 24 Apr 2024
British spa and skincare giant Elemis is making a grand entrance into London's retail scene, handpicking Covent Garden's Seven Dials for its inaugural standalone store.
Keiser A400 resistance will empower fitness enthusiasts
BY Tim Nash | 22 Apr 2024
Keiser has released a new line of resistance equipment designed to give real-time feedback and data analytics.
Myndstream teases new breathwork series in collaboration with Grammy Award winner Peter Kater
BY Megan Whitby | 22 Apr 2024
Freddie Moross, founder of wellness music provider Myndstream, has announced plans to launch Spiritus – a brand new breathwork series by Grammy Award-winning musician and composer Peter Kater – onto the company’s music streaming service, The Stream.
Full Balance reveals all-natural reflexology board
BY Katie Barnes | 19 Apr 2024
Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which guests stand on to "closely mimic the experience of professional reflexology treatments".
Scottish spa industry to gather at first-ever Spa Life Scotland event
BY Megan Whitby | 17 Apr 2024
Industry event organisation Spa Life is gearing up for the first-ever Spa Life Scotland Convention, due to be hosted at the Radisson Blu Hotel in Glasgow from 28-30 April.
We Work Well organises annual pre-ISPA charity hike in Scottsdale
BY Megan Whitby | 15 Apr 2024
We Work Well founders Monica Helmstetter and Lucy Hugo have called on ISPA members to join their annual SpasPushingLimits charity hike in Phoenix, Arizona, on 22 April.
MyEquilibria combines art and outdoor exercise
BY Megan Whitby | 12 Apr 2024
"We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and founder of MyEquilibria, which specialises in high-end outdoor exercise equipment.
Sothys launches pro-ageing Sun Range
BY Megan Whitby | 10 Apr 2024
French spa brand Sothys has developed the Sun Range to protect the skin against sun damage.
COMPANY PROFILE

TLEE Spas + Wellness is a globally recognised spa design and consulting firm created in 2010 by Tracy Lee.

Having designed and managed some of the most renowned spas in the world, Tracy has carved out a reputation of steady leadership and innovation recognised throughout the industry.
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