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PRODUCT NEWS
Magic Memories offers exciting guest benefits at Ruby Falls
19 Feb 2020 . BY Lauren Heath-Jones
Ruby Falls is home to one of the tallest and deepest underground waterfalls open to the public
Magic Memories' expanded multimedia options deliver exciting guest benefits, including the ability for guests to instantly access their personalised digital media content
– Kara Van Brunt, senior director of Operations and Strategic Development at Ruby Falls
Magic Memories, a New Zealand-based content specialist, has announced a new partnership with Ruby Falls.

Ruby Falls, located 1120 ft (365m) beneath Lookout Mountain in Chattanooga, Tennessee, is home to a series of underground cascading waterfalls, including one of the tallest and deepest underground waterfalls open to the public.

As a result of its new partnership, Ruby Falls will now offer a new digital media package for guests to purchase. It includes a video that places guests at the heart of the attraction, positioning them in front of the waterfall during a spectacular light show.

"Magic Memories' expanded multimedia options deliver exciting guest benefits, including the ability for guests to instantly access their personalised digital media content, making it easy to share in real-time on social media. Quick accessibility and the new individualised video are a great bonus for our guests, said Kara Van Brunt, senior director of Operations and Strategic Development at Ruby Falls

Chris Warhurst, CEO at Magic Memories, said: "Ruby Falls is a completely unique and exciting attraction. The new multimedia product featured at Ruby Falls leads with the new video, increasing both guest engagement and conversion rates. Guests can now revisit their experience inside the magnificent cave with the waterfall and light show in full glory behind them."

"We are delighted with the end result, and it's extremely rewarding to see results like this from our significant technological investment into both our product and platform. The guest has always been at the centre of every Magic Memories innovation project, and Ruby Falls is our latest success story that contines to validate increases in both the desirability and viability of our efforts."
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COMPANY PROFILE

Starpool is an Italian company specialising in design and realisation of wellness and spa facilities for 45 years.

Starpool is recognised as a leading company in spa design. Along with its business model based on careful planning, excellent products and outstanding services, Starpool is introducing its idea of wellbeing to the world.
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GT3 Architects: Placing people at the heart of our projects
GT3 Architects is a vibrant and creative practice that delivers projects across the UK and internationally from studios in Newcastle upon Tyne and Nottingham. We work across a range of sectors including sports, leisure, hospitality, entertainment, education, residential, civic and workplace and we offer strategic brief writing consultancy, architecture, masterplanning and interior design. [more...}
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