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PRODUCT NEWS
Pulse to debut TRAKK app at FIBO
27 Feb 2020 . BY Lauren Heath-Jones
Pulse's TRAKK app is billed as the 'ultimate personal training tool'
Gym-goers are no longer content with simple information like their weight, reps and calories
– Ben Steadman, business development director at Pulse Fitness
Pulse Fitness has created TRAKK, a new fitness app that it claims will transform the way that gym operators and members track their journeys and keep members engaged for longer.

Debuting at this year's FIBO, the app is billed as 'the ultimate personal training tool'. It will enable users to plan and track their fitness goals, create their own workout plans and even access a library of ready-made workout plans tailored to their goals.

For operators, it will allow trainers to set personalised goals and track members' performance. It will also provide an additional revenue stream, allowing operators to introduce paid subscription services that will enable members to access nutrition packages and retail discounts.

"Technology is completely transforming the fitness industry and over the last few years there has been a huge cultural shift in consumer awareness," says Ben Steadman, business development director at Pulse Fitness.

"Gym-goers are no longer content with simple information like their weight, reps and calories. Our new app will track their progress, guide them through new exercises and give them content similar to having their own personal trainer."

"For operators, integrating with TRAKK will allow them to create personalised programming for members. In turn, better programming and a more holistic approach will provide added value to the member, keeping them engaged for longer, whilst also adding a number of secondary revenue opportunities."
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GOCO Hospitality is a specialist design, development and management consultant in wellness hospitality, bringing together top talents in finance, design, operations, sales and marketing – all dedicated to wellness.

The specialists in designing, developing and operating spa and wellness spaces.
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GT3 Architects: Placing people at the heart of our projects
GT3 Architects is a vibrant and creative practice that delivers projects across the UK and internationally from studios in Newcastle upon Tyne and Nottingham. We work across a range of sectors including sports, leisure, hospitality, entertainment, education, residential, civic and workplace and we offer strategic brief writing consultancy, architecture, masterplanning and interior design. [more...}
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