PRODUCT NEWS
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| Booty Builder to launch in the UK following partnership with React Fitness |
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| 30 Mar 2020 . BY Lauren Heath-Jones |
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| The Booty Builder delivers the 'ultimate glute workout' |
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Booty Builder is set to make its UK debut following a new distribution partnership with React Fitness.
The Booty Builder, which first launched in Norway in 2015, is a range of selectorised plate loaded hip-thrust machines that deliver the 'ultimate glute workout'.
Available in two versions, Platinum and 7.0, the Booty Builder is designed to make hip-thrusting - a glute exercise that improves the exerciser's speed, strength and power by teaching optimal hip extension - easier and safer.
The machines feature a patented design with raised feet, which places users in the optimal position to isolate their glutes and achieve a deeper range of motion.
"We've created a product that people want, and now we're focused on taking it to an even wider, global audience through our distribution partners," says Booty Builder inventor and CEO Haakon Larsen.
" We have a diverse range of customers, including many notable sports teams and fitness clubs. This proves that there's a real demand for the Booty Builder and huge potential for it to take off in the UK," Larsen adds.
Tracy Morrell, director of React Fitness, says: "We're thrilled to launch this product in the UK at a time when glute workouts are booming.
"The Booty Builder was the world's first hip thrust machine and it has proven in multiple countries that it can generate great results for a wide range of facilities and their members, which we look forward to replicating in the UK."
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Full Balance reveals all-natural reflexology board
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BY Katie Barnes | 19 Apr 2024 |
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| Austrian-based Full Balance has created a Big Foot massage board for communal spa areas which
guests stand on to "closely mimic the experience of professional reflexology treatments". |
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MyEquilibria combines art and outdoor exercise
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BY Megan Whitby | 12 Apr 2024 |
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| "We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment. |
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Guaranteeing economic success for our customers - as well as the ultimate wellness experience for their guests - we have tailored our divisions to fulfil every ideal and precondition needed.
Based in Dubai, Hong Kong, and Singapore, The Wellness are the next generation of wellness consultants providing spa, fitness, hydro engineering and leisure related concepts for the global Wellness markets. |
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