products   features   news   CLADglobal   CLADweek   CLADmag   CLADbook   about   contact
CLAD kit for architects, designers, investors, developers
PROMOTION
Bicester hotel opens purpose-built performance facilities to attract new target audience
12 May 2020
The Performance Gym has been equipped with premium equipment from Matrix Fitness
The team have been forward-thinking and innovative, and the result is an impressive, cutting-edge facility
– Nigel Tapping, Head of Spa and Hospitality, Matrix Fitness UK
The Bicester Hotel and Spa has launched purpose-built fitness and performance facilities to create a standalone, unique offering to attract a new demographic to the site.

As well as a Performance Gym, there will be an outdoor 500m grass running track, a custom-made 200m swimming lake and an assault course.

The Performance Gym has been equipped with premium equipment from Matrix Fitness, appealing to the training enthusiast, amateur sports person and professional athletes and elite teams looking for a facility that can be used for goal or sports specific training.

Simon Banwell, Health Club and Spa General Manager, explains: “After our hotel gym refurbishment five years ago, we recognised that fitness was fast evolving, thanks to technology, the popularity of functional training and ‘training like an athlete’, and although we have a fantastic gym at the hotel site we saw an opportunity to compliment, yet enhance our current offering with a separate, truly performance-led centre to encourage those fitness enthusiasts and athletes who are really serious about their training.”

Matrix Fitness had a long-standing rapport with the site, having already been chosen as the supplier for their hotel gym refurbishment. However, the Performance Gym was a self-contained project, with the highest quality required when it came to service, support and products and the team put the work out to tender.

“The Performance Gym is its own entity. It’s a new build across the opposite side of the estate and will house its own team, reception and café.” Banwell continues. “As a brand-new project, we consulted with a number of suppliers but Matrix Fitness still came out on top due to their fantastic customer service, the quality and diversity of their equipment and their knowledge of gym layout and design.”

The Performance Gym meets the demands of the current market trends with functional equipment, free weights and performance-centric kit. The site includes the Matrix S-Drive and S-Force performance trainers, Magnum half and full racks, dual adjustable cables, Magnum plate loaded equipment, breaker benches and bespoke track flooring for ‘strong man’ activities and functional-focused training. On the second floor, a space has been designed for movement screening, small accessory functional training and 1-1 personal training.

“Our aim is to create a community,” Banwell explains. “Facilities with a focus, in our case a high level of performance, can grow an engaged community with shared interests, goals and attitudes. We have consulted with experts to create an impressive, functional, premium training space that is forward-thinking in meeting the fitness trends and demands of our members.”

Nigel Tapping, Head of Spa and Hospitality, Matrix Fitness UK adds: “At Matrix, we aim to be a partner to our customers, not just an equipment supplier. We strive to support the entire design and build, right the way from concept to completion.”

“Premium fitness suites and versatile gym designs are playing an increasingly vital role in the hospitality sector but The Bicester Performance Centre has taken this trend one step further with this performance-led facility, separate to its hotel gym. This new gym will attract a new audience; the highest level of fitness enthusiast. The team have been forward-thinking and innovative, and the result is an impressive, cutting-edge facility.”

Paul Morgan, Bicester Hotel and Spa General Manager, adds: “These fantastic new facilities will enhance our current offering which include bedrooms, suites, restaurants, bars and conference and event rooms which will ensure Bicester Hotel and Spa will be in a league of it’ own for team building and sports associations.”

The Bicester Performance Gym was completed in March 2020 and was due to open in April 2020 but in accordance with Government guidelines around Covid-19, remains closed until further notice. To find out more visit www.bicesterhotelgolfandspa.com or to discover how Matrix Fitness can help transform your offering visit www.matrixfitness.co.uk
Matrix Fitness UK
Address: East Court
Riverside Park
Campbell Road
Stoke on Trent
Staffordshire
ST4 4DA





The Performance Gym meets the demands of the current market trends with functional equipment, free weights and performance-centric kit
PRODUCT NEWS
myFitApp launches branded live-streaming as part of its COVID-19 support package
24 May 2020
Himalayan Source responds to COVID-19 with launch of private halotherapy
22 May 2020
EGYM presents Corona Gym Solution, for the successful re-opening of fitness studios
22 May 2020
Kemitron develops multi-surface disinfectant to support spas reopening after lockdown
20 May 2020
Lemi launches specialist hydrotherapy treatment bed
18 May 2020
Natura Bisse reveals 'masterplan' for the neck and décolleté
15 May 2020
30th annual ISPA Conference & Expo moves to May 2021
14 May 2020
Tom Dixon collaborates with Prolicht to launch CODE lighting range
13 May 2020
COMPANY PROFILE

Being able to create award-winning spas, offering a full interior design package and a technical ability to supply spa wet area solutions, offering flexible and cost-effective services unrestricted by geography or size.

Founded in 1959, Barr + Wray is recognised as a world-leading provider of spa design, engineering, and pool and spa equipment.
FEATURED SUPPLIER


GT3 Architects: Placing people at the heart of our projects
GT3 Architects is a vibrant and creative practice that delivers projects across the UK and internationally from studios in Newcastle upon Tyne and Nottingham. We work across a range of sectors including sports, leisure, hospitality, entertainment, education, residential, civic and workplace and we offer strategic brief writing consultancy, architecture, masterplanning and interior design. [more...}
CATALOGUE GALLERY
   
more catalogues >

CLAD NEWS
Milan's San Siro has 'no cultural interest' and can be demolished
The historic San Siro football stadium in Milan could be demolished to make way for a brand new stadium, following a decision by Italian heritage authorities.
Webinar: Cities after COVID-19 – lessons for greenfield megaprojects
Having seen COVID-19 disrupt the very functioning of cities worldwide, what would we do differently if we built new cities from scratch?
World’s first energy-positive spa to open north of the Arctic Circle in 2022
The world’s first energy-positive hotel, Svart, Norway, has revealed its spa and wellness offering, due to open early 2022.
BIG creates spiral museum for Swiss watchmaker Audemars Piguet
Swiss luxury watchmaker Audemars Piguet will open a museum celebrating the company history next month (June 2020).
Hirsch Bedner's David T'Kint reassesses the future of design
Hirsch Bedner Associates (HBA) are one of the foremost names in hotel and hospitality design, but as partner David T'Kint told CLAD's Stu Robarts, the COVID-19 pandemic has forced them to reassess what the future of design looks like.
Bensley creating luxury ‘human zoo’ hotel and spa concept for multinational project in Asia, Australia and Africa
Architect Bill Bensley has announced plans for a luxury sustainable 'human zoo' hotel and spa project.
MORE NEWS >
 
CLADweek
CLADmag
CLADbook
CLADglobal
FREE DIGITAL SUBSCRIPTIONS
 
PRINT SUBSCRIPTIONS
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020