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PRODUCT NEWS
Volution explains how to drive the lifetime value of members through virtual engagement
07 Sep 2020 . BY Megan Whitby
The new playbook features advice about virtual engagement, mastering the ‘hybrid’ model and setting up your own virtual hub / Volution
In April 2020, two-thirds of the world’s gyms went into temporary closure due to COVID-19.

Just like that, the ‘bricks and mortar’ model the industry had known for so long had gone, as operators who were quick to react pivoted their businesses to digital.

With lockdown measures in force, record numbers of people began working out at home and exercisers in their droves headed to online platforms and virtual devices.

This meant that if gyms weren’t offering a virtual, data-driven service, they were almost certainly losing members and missing the chance to attract new ones.

Out of the pandemic, new behaviours, trends, and expectations have emerged. In particular, people have become accustomed to communicating and exercising through virtual means.

For many, it’s become entrenched in their day-to-day lives. Therefore, to engage members in the COVID-19 era, operators must now offer both a physical and a virtual service - a ‘hybrid’ model guided by data.

But in order to connect the dots between home fitness and the gym experience to completely unite your fitness ecosystem in this new age, your virtual platform needs to be bespoke; something that fits your business, your brand, and your community.

Thankfully, this is nowhere near as difficult, time-consuming or expensive as people might first think.

Volution is helping guide operators through this transition and created a virtual engagement playbook which provides everything they need to know about virtual engagement, mastering the ‘hybrid’ model, and setting up their own virtual hub.

No longer is virtual engagement just a means of survival, but the very thing that will enable operators to stand out from the crowd and grow business, both now and in the future.

Whether operators are at the beginning of your virtual engagement journey, halfway down the road, or steaming ahead, Volution a great way to assess your current strategies and systems to spot any gaps and opportunities.

Click here to download the playbook
PRODUCT NEWS
Gaia Skincare expands presence in UK and Europe with four new spa accounts
BY Megan Whitby | 28 Mar 2024
Spa and wellness brand, Gaia Skincare, has announced it’s collaborating with another four spa partners in the UK and Europe.
Immunocologie strikes up partnership with Satteva Wellness Group
BY Megan Whitby | 27 Mar 2024
NYC-based lifestyle, spa and skin science brand Immunocologie Skincare has embarked on a strategic collaboration with Satteva Wellness Group, marking its foray into the Latin American market.
Myndstream partners with SleepScore Labs to reveal hidden power of spa treatments in improving sleep
BY Megan Whitby | 25 Mar 2024
Global wellness music provider Myndstream has released the second episode of its new educational content series Mastermynds, in partnership with Universal Companies.
Blink Tech launches XbotGo Chameleon AI sports cameraman
BY Megan Whitby | 25 Mar 2024
Blink Tech has announced the highly anticipated release of its XbotGo Chameleon, a new AI- powered sports tracking phone mount.
Art of Cryo’s unveils 12-person cryochamber which breaks four world records
BY Megan Whitby | 21 Mar 2024
Cryotherapy supplier Art of Cryo has created a new 12-person walkthrough cryotherapy chamber at Cryo Center Coolzone Madeira, claimed to be the largest cold therapy treatment experience in the world.
Book4Time unveils enhanced day and resort pass functionality
BY Megan Whitby | 18 Mar 2024
Book4Time has announced the launch of Day & Resort Passes on its award-winning platform to help hotels and resorts drive staycation business.
Phytomer unveils showerless Body Reflex scrub and wrap ritual
BY Megan Whitby | 13 Mar 2024
French marine skincare and spa brand Phytomer has rolled out a new 60-minute body treatment targeting the abdomen, buttocks and thighs.
Slacklining will transform fitness in the UK
BY Tim Nash | 12 Mar 2024
Gibbon Slacklines has officially launched in the UK, introducing two flagship products: the Giboard and the SlackRack.
COMPANY PROFILE

A 28-year old legacy of building the best quality solutions for whole-body cryotherapy is the foundation to offer our high performance cryo chambers - The Art of Cryo Vaultz®.

Art of Cryo is a new division of a renowned family business with 30 years’ experience in ultra-low temperature equipment. A 28-year old legacy of building the best quality solutions for whole-body cryotherapy is the foundation to offer our high performance cryo chambers - The Art of Cryo Vaultz®.
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