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PRODUCT NEWS
Book4Time invests in data team and makes new appointments to increase market leadership position
18 Sep 2020 . BY Megan Whitby
In August, the company announced one of its largest multi-channel platform upgrades to the product
Photo: Book4Time
In a time when many of our competitors are downsizing, putting a halt or slowing new feature development and reducing support levels, we've continued to innovate
– Roger Sholanki
Book4Time, the leading wellness and recreation management solution for the hospitality industry, is continuing to innovate in 2020 despite strong headwinds in the industry.

Last month, the company announced one of its largest multi-channel platform upgrades to the product, including the launch of features such as:

  • A multi-location, multi-currency KPI reporting and self-service business intelligence solution that helps customers get real-time global insights into their businesses

  • An end-to-end contactless guest experience that allows users to book appointments online or on their mobile device, complete digital health questionnaires and waiver forms pre-treatment and check out on their mobile device without having to visit the front desk

  • A major User Interface (UI) upgrade to further enhance the ease of use of the product for both businesses and their customers


With continued product innovation and investments in sales, marketing and customer success, Book4Time has seen consistent growth with new business in ASIAPAC, EMEA and North America.
Hotels and resorts look to move technology above property into the cloud and offer their guests contactless solutions and gain real-time insights to their business.

In the last five months (April - August), Book4Time has continued to experience further growth in its strategic accounts including Marriott, Hilton, Hyatt, Four Seasons, Accor and Montage, and has been able to add 35 new accounts, including some high profile net new competitive replacement MSAs.

"In a time when many of our competitors are downsizing, putting a halt or slowing new feature development and reducing support levels, we've continued to innovate,” said Roger Sholanki, founder and CEO of Book4Time.

“We’ve launched new features and invested in customer success, training and support to help our clients prepare for reopening in this environment."

Notably, the business recently:
  • Hired Cynthia Connelly, formerly an executive director of Integration and New Openings at Accor as its VP of Customer Success to bolster its industry-leading NPS scores and retention rates

  • Appointed Tom Kavouras, formerly co-founder of PharmaBI, as its chief data officer to build out enterprise reporting and analytics capabilities

  • Formed a strategic partnerships arm to deepen and develop its hospitality technology integration ecosystem that includes partnerships with PMS incumbents like Oracle and Infor as well as emerging vendors like Mews.


"These functions are integral to our success as we move into the last quarter of Q4. Our customers have the highest standards and expectations and we're continuing to invest to increase our market leadership position," concluded Sholanki.
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