products   features   news   CLADglobal   CLADweek   CLADmag   CLADbook   about   contact
CLAD kit for architects, designers, investors, developers
PRODUCT NEWS
Not all fitness content is equal
16 Nov 2020 . BY

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights / Freemotion iFit®-powered 22 SERIES
During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights
– Tony Ali, UK Country Manager
With the launch of 22 SERIES, a pioneering, new cardio line powered by iFit® – the world’s leading on-demand fitness streaming platform – Freemotion Fitness aims to change the way we think about – and deliver – fitness content to truly engage members.

In the past, we’ve used content as a distraction to stop members from thinking about their workouts. We put TVs on treadmills, then expected our members to come in, turn on the entertainment, and work out. We hoped – and we believed – that “entertainment” was going to deliver a great experience.

“We now know that entertainment is not enough,” begins Tony Ali, UK Country Manager for Freemotion Fitness. “What we’re trying to do at Freemotion – and what we must continue doing as an industry – is drive engagement and connection, not distraction, through content.”

So, how can this be achieved?

“We live in a world of content, but not all content is equal,” says Ali. “To truly engage members long-term, content must be both interactive and educational. It should be more than an “instruction video” or a “follow along” and it needs to be meaningful, adding clear value to the member’s workout and fitness journey.”

The unique style of virtual coaching provided by iFit – along with the interactive, auto-adjusting technology of the Freemotion equipment which controls the speed, incline/decline, and/or resistance in sync with the coach's commands and on-screen terrain – is what separates the 22 SERIES from other content-driven cardio equipment.

During the iFit workouts, the on-screen coaches aren't just giving instructions; they’re delivering other educational insights. They describe the purpose behind the workout and how the user will progress with each session. They share interesting information about the workout location and genuinely interact with the environment they’re in. Combined, this unique, interactive, and immersive experience makes the user feel as though they’re actually inside the workout, living every footstep or pedal stroke; completely immersed and fully engaged.

By mimicking those true-to-life interactions, iFit workouts build deeper connections with members to keep them motivated and coming back for more. Better still, as iFit workouts can be completed in the gym on the 22 SERIES or at home through the iFit app or the member’s own iFit-powered equipment, this provides operators with the perfect solution to “stay connected” with members, both during the pandemic and in the years ahead.

The 22 SERIES features industry-leading products including the REFLEX™ Treadmill, Incline Trainer, and CoachBike™ and will be available from late 2020. To learn more, visit: www.freemotionfitness.com/22-series

PRODUCT NEWS
Dermalogica announces launch of new Melting Moisture Masque
BY Megan Whitby | 14 May 2021
Spa Life UK focuses on education and self-development in a COVID-19 landscape
BY Megan Whitby | 13 May 2021
Wigan Warriors switch it up and announce Myzone as new official heart rate monitoring partner
BY Megan Whitby | 13 May 2021
Gympass platform expands to offer customers access to over 2,600 UK facilities
BY Megan Whitby | 12 May 2021
Hytte introduces Scandi-style modular cabins
BY Megan Whitby | 12 May 2021
Inspiration meets Authenticity: Schwinn X and Z Bikes
BY Megan Whitby | 12 May 2021
New consumer expectations demand an exceptional customer experience
BY Megan Whitby | 10 May 2021
Preparing for the new guest
BY Megan Whitby | 10 May 2021
COMPANY PROFILE

Polin was founded in 1976 in Istanbul, Turkey, and in the past 40 years the company has grown into a world leader in the design, production, engineering and installation of waterparks and water play structures.

Market leader in design, manufacturing and installation of waterslides and water leisure developments.
CATALOGUE GALLERY
 

 
more catalogues >

CLAD NEWS
BrewDog reveals plans for visitor centre and rooftop brewery on Las Vegas strip
BrewDog has signed a lease for a visitor centre, restaurant and rooftop brewery on the iconic Las Vegas strip.
Luxury eco-resort and TCM spa realised with 3D-printing opens on Mozambican island
Luxury eco-resort Kisawa Sanctuary has launched with a soft opening on Mozambique's subtropical island of Benguerra, complete with a Natural Wellness Centre inspired by Mozambican dwellings.
Skydeck at Chicago's iconic Willis Tower reopens following redevelopment
The Skydeck attraction at the Willis Tower in Chicago – which held the title of the world's tallest building for 25 years – has reopened following an extensive redevelopment.
Hopkins Architects-designed wildlife sanctuary and visitor centre completed in Sharjah, UAE
Work has been completed on the Khor Kalba Turtle and Wildlife Sanctuary in Sharjah, United Arab Emirates (UAE).
Adidas reveals plans to launch 'mushroom leather' shoe
Sports equipment and apparel giant Adidas has revealed plans to produce a mycelium leather version of its classic Stan Smith trainers.
Superyacht, Earth 300, to launch in 2025 on a journey to save planet earth
A 300m-long superyacht is set to launch in 2025, carrying a scientific "strike force" tasked with studying the earth's climate and coming up with plans to tackle global warming.
MORE NEWS >
 
CLADweek
CLADmag
CLADbook
CLADglobal
FREE DIGITAL SUBSCRIPTIONS
 
PRINT SUBSCRIPTIONS
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
ADVERTISE . CONTACT US

Leisure Media. Tel: +44 (0)1462 431385

© Cybertrek 2021