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Primal Strength bolsters Scottish expansion with Matrix Fitness distribution win
19 Nov 2020
Primal Strength has exclusive rights to distribute Matrix Fitness equipment across Scotland
The fact that Matrix Fitness has chosen to exclusively partner with us is a testament to our company’s hard work, innovation and quality.
– Steven Rinaldi, Primal Strength
Matrix Fitness has announced an exclusive partnership with Primal Strength to target an increased strategic focus on the Scottish market.

Launched officially in October, Primal Strength now has exclusive rights to distribute Matrix Fitness equipment across Scotland, a key growth area for the company.

Simon Overing, head of regional sales at Matrix Fitness UK, explains: “Scotland is a key area of focus for us, and despite having previously had designated sales representatives cover this area, we have been impressed by the increasing presence Primal Strength have in this region and have therefore decided to partner exclusively with the team in support of our regional expansion plans.

“During the pitch process, Primal Strength proved themselves as an energetic, innovative company who are showing impressive market growth. We look forward to working with them to deliver an enhanced, effective drive across the region.”

Launched in 2016, Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities.

Steven Rinaldi, managing director of Primal Strength, adds: “Primal Strength is one of the fastest-growing strength brands in the UK. We are on track to double turnover from last year and have our sights set on further expansion.

"The fact that a global company such as Matrix Fitness has chosen to exclusively partner with us over other competitors is testament to our company’s hard work, innovation and quality. We look forward to working together and to building a long-lasting, successful partnership.”

Primal Strength have a team of industry professionals specialising in strength, functional and HIIT products as well as full turnkey solutions for both commercial and consumer clients.

To find out more visit www.matrixfitness.co.uk or www.primalstrength.com
Matrix Fitness UK
Address: East Court
Riverside Park
Campbell Road
Stoke on Trent
Staffordshire
ST4 4DA





Primal Strength represents aspirational fitness equipment aimed at premium home consumers and bespoke commercial gym facilities



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Willmot Dixon is a privately owned contracting, residential development and property support business and one of the UK’s biggest construction companies, employing more than 3,500 people with a turnover of £1 billion.

Willmott Dixon delivers the social infrastructure that people depend on in their daily lives. We partner with our customers to focus on the services they want to provide, not just the building we construct, and we are committed to achieving a higher social purpose through our work.
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GT3 Architects: Placing people at the heart of our projects
GT3 Architects is a vibrant and creative practice that delivers projects across the UK and internationally from studios in Newcastle upon Tyne and Nottingham. We work across a range of sectors including sports, leisure, hospitality, entertainment, education, residential, civic and workplace and we offer strategic brief writing consultancy, architecture, masterplanning and interior design. [more...}
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