products   features   news   CLADglobal   CLADweek   CLADmag   CLADbook   about   contact
CLAD kit for architects, designers, investors, developers
PROMOTION
Funxtion collaborates with global experts on white paper exploring digital in the future of fitness
23 Nov 2020
The sense of belonging and community driven by an in-person experience has been the backbone of our success and will continue to be our core strength
– Ernst De Neef
In collaboration with ukactive, FunXtion has driven a global discussion with some of the world’s leading fitness operators and influencers, exploring how digitalisation will influence the delivery of fitness services and products moving forwards.

“As the world plunged into lockdown and people were ordered to ‘stay home’, the value of a digital offer became undeniable,” says Ernst De Neef, CEO at FunXtion.

“The world had changed forever and the sector needed to adapt at lightening pace in order to maintain its relevance in the market.

“At FunXtion we have always believed that collaboration is key to success. As a result, we were quick to instigate a global digital discussion between facility operators and experts to explore how the consumers new-found enthusiasm for streamed content and digital capabilities would impact our product and service provision as we navigate our way through this pandemic and beyond.”

A White Paper – The Acceleration of Digital Fitness: reconciling physical and virtual spaces – was produced as a direct interpretation of discussions to give access to the thoughts and insights of industry leaders.

The document has been divided into three core sections: Assessing the impact of Covid-19 on the physical activity sector; Opportunities and challenges for digitalisation transformation and Responding to a changed consumer economy.

De Neef continues: “The encouraging takeaway is there is a huge level of optimism for the future. Covid-19 has accelerated what was inevitable. Commerce is no longer driven by industry, it is driven by the consumer.

“Our industry has had the technological and digital capability to extend the member experience beyond the brick and mortar of our facilities for many years but we lacked the impetus to instigate change. Now we have been forced to act and we have done so with passion, enthusiasm and commitment. As a result, our offer will be much more resilient for the future.

“Within our discussion groups there was an overwhelming belief that there will remain a demand for physical training spaces moving forwards. Consumers will now expect wraparound support but it is the sense of belonging and community driven by an in-person experience that has been the backbone of our success and this will continue to be our core strength. The provision of a digital offer, enabling access to fitness content and coaching will become the new base level expectation but people will still crave the opportunity to train in a physical space.

“One of the main challenges posed by digitalisation is how to position the out-of-club services. Should these be incorporated as part of the membership fee, creating added-value or can clubs expect to position digital services as a revenue driver? This topic created an interesting debate. The White Paper outlines the main options and looks at the merits of each, helping operators to decide on the best positioning for their brand.”

Speaking about the White Paper, David Gerrish, Head of Digital Transformation at ukactive, adds: “The digitalisation of the fitness and leisure sector has accelerated five years in just five months.

“Operators who reaped the biggest benefits were those who had already established digital as a key component of their product offering. This white paper is an important piece of thought leadership for businesses across the industry seeking to react to market trends and better meet the needs of their customers. It’s now up to the fitness industry to build on these insights to strengthen their brands and relationships with their members.”

Download the White Paper here.

FunXtion has also developed two Playbooks with supporting materials to help operators which will be available soon at www.funxtion.com :

Discussion and White Paper Contributors:

  • • Ernst De Neef, CEO, FunXtion
  • • Fahad Alhagbani, Co Founder and CEO Armah Sports Company
  • • Sophie Lawler, CEO Total Fitness
  • • Sander Van De Born, Chief Marketing and Technology Officer, Goodlife Fitness
  • • Richard Earney, National Programme Director, Midtown Athletic
  • • Jamie Cartwright, Co-Founder, Box-12
  • • Kacy Harding, Global Vice President, Consumer Solutions, Culligan International
  • • John Nasta, Director, Retention Solutions
  • • David Gerrish, Head of Digital Transformation at ukactive
  • • Joyce Power, FunXtion Marketing Lead


FunXtion
Address: Wibautstraat 224, 1097 DN, Amsterdam, The Netherlands





The research shows people will still crave the opportunity to train in a physical space



Commerce is no longer driven by industry, it is driven by the consumer.
PRODUCT NEWS
Comfort Zone reveals intensive ampoule concentrates and at-home device
04 Mar 2021
Clean, green, beauty machine: Voya unveils seaweed-infused hand cleanser
26 Feb 2021
How Gympass reinvented wellbeing
25 Feb 2021
Indigo Fitness partners with human performance specialist to launch bespoke corporate fitness services to improve staff mental and physical health
25 Feb 2021
Davines Group receives prestigious sustainability award
24 Feb 2021
Strengthening your mind...one work out at a time
23 Feb 2021
ESPA launches Active Nutrients range with three fresh new products
22 Feb 2021
G.M. Collin develops gentle dual-action cleanser designed to cleanse and treat skin
19 Feb 2021
COMPANY PROFILE

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department of the National Motor Museum, Beaulieu.

DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
CATALOGUE GALLERY
 

 
more catalogues >

CLAD NEWS
Bjarke Ingels-designed Oakland baseball stadium a step closer
A proposed Major League Baseball (MLB) stadium in Oakland, US – designed by Danish architects Bjarke Ingels Group (BIG) – is a step closer to reality following the publication of an environmental report by city authorities.
London's Battersea Power Station prepares for major launch
The restoration of the Grade II*-listed Power Station in London is nearing completion, with the mixed-use development preparing to open its next phase over the following months.
Baca Architects submits scheme for floating eco-wellness sanctuary and spa
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water- based recreation.
Beverly Hills Hotel unveils newly renovated spa with design details by Champalimaud Design
The iconic Beverly Hills Hotel Spa in Los Angeles has reopened its doors after seven months of extensive refurbishment and redesign.
Architects MVRDV reveal ambitious plans to create Marble Arch visitor attraction for London
A new visitor attraction at London's Marble Arch is set to anchor ambitious plans to "reimagine" the city's famous Oxford Street shopping district.
World's first entirely wooden stadium approved for use by EFL
Plans by Forest Green Rovers Football Club (FGRFC) to play its games at the world’s first entirely wooden stadium have been approved by the English Football League (EFL).
MORE NEWS >
 
CLADweek
CLADmag
CLADbook
CLADglobal
FREE DIGITAL SUBSCRIPTIONS
 
PRINT SUBSCRIPTIONS
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021