products   features   news   CLADglobal   CLADweek   CLADmag   CLADbook   about   contact
CLAD kit for architects, designers, investors, developers
PROMOTION
Storytelling - the future of fitness content
23 Dec 2020
Storytelling is what makes fitness content feel more personal and authentic – elevating the experience beyond just a workout
– Tony Ali
Heading into 2021, storytelling will be a key trend among fitness content creators and connected fitness providers, as the industry recognises its potential to unlock ultra-engaging experiences that boost retention.

Nowadays – more so than ever due to the pandemic – we seek connections with people digitally, via social media, apps and online platforms.

This means that making that leap to connect with virtual and online coaches isn’t as much of a stretch as it might once have been. But it’s still not quite the same as seeing a coach face-to-face.

That’s where storytelling comes in, as Tony Ali, country manager UK for Freemotion Fitness, explains: “Storytelling is what injects that ‘human’ element into coach-led digital content and what makes the whole experience feel more personal and authentic – going beyond just a workout.”

A number of leisure industries – theme parks, visitor attractions, and tourism in particular – are long-time experts at using storytelling to entice people to their destinations and attractions, with Disney being the prime example.

It’s now time for fitness operators to do the same.

Taking inspiration from these industries, and continuing Freemotion’s heritage of groundbreaking innovation, the new 22 SERIES, powered by iFit – the leading on-demand fitness streaming platform – has storytelling at its heart, offering a uniquely engaging, immersive and interactive user experience.

Rather than simply providing instructions, the on-screen iFit coaches – comprising 100+ hand-selected Olympic champions, celebrity trainers, physical therapists, professional cyclists, and location guides – are sharing interesting information about the workout locations and their history.

They’re also genuinely interacting with their environments, even going as far as saying "hello" to locals as they run, walk or cycle their routes.

This quality storytelling is further enhanced by the coaches sharing glimpses into their personal lives; in short, mimicking those true-to-life interactions that build deeper connections.

Ali continues: “At Freemotion, we’re leading the charge when it comes to storytelling and incorporating this into our content-driven fitness experiences to enhance the engagement, retention and lifetime value of members.

“The pandemic has caused us to reinvent ourselves and, with the 22 SERIES, we have imaginatively reinvented cardio experiences for the new fitness age.

“Just like a good book encourages you to read chapter after chapter, or a great Netflix documentary causes you to binge-watch the whole series, the immersive storytelling found within the content of the iFit-powered 22 SERIES is what encourages you to return to the gym time after time for the next stage of a workout or progression in a workout series.”

Storytelling may seem like something very subtle, but it will become a key consideration for operators in 2021 and beyond, as the industry continues to recognise that not all fitness content is equal.

If we’re to truly engage members, we need to go deeper than just ‘follow-me’ workouts; instead, elevating experiences through these personal, interactive touches.

To learn more about driving engagement through the storytelling power of the Freemotion 22 SERIES, click here.
Freemotion Fitness
Address: 4 Westgate Court, Silkwood Park, Osset, WF5 9TT
PRODUCT NEWS
Comfort Zone reveals intensive ampoule concentrates and at-home device
04 Mar 2021
Clean, green, beauty machine: Voya unveils seaweed-infused hand cleanser
26 Feb 2021
How Gympass reinvented wellbeing
25 Feb 2021
Indigo Fitness partners with human performance specialist to launch bespoke corporate fitness services to improve staff mental and physical health
25 Feb 2021
Davines Group receives prestigious sustainability award
24 Feb 2021
Strengthening your mind...one work out at a time
23 Feb 2021
ESPA launches Active Nutrients range with three fresh new products
22 Feb 2021
G.M. Collin develops gentle dual-action cleanser designed to cleanse and treat skin
19 Feb 2021
COMPANY PROFILE

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department of the National Motor Museum, Beaulieu.

DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
CATALOGUE GALLERY
 

 
more catalogues >

CLAD NEWS
Bjarke Ingels-designed Oakland baseball stadium a step closer
A proposed Major League Baseball (MLB) stadium in Oakland, US – designed by Danish architects Bjarke Ingels Group (BIG) – is a step closer to reality following the publication of an environmental report by city authorities.
London's Battersea Power Station prepares for major launch
The restoration of the Grade II*-listed Power Station in London is nearing completion, with the mixed-use development preparing to open its next phase over the following months.
Baca Architects submits scheme for floating eco-wellness sanctuary and spa
Baca Architects has submitted a scheme to transform an unused UK quarry lake and surrounding land into a unique eco-wellness resort centred on waterside living and water- based recreation.
Beverly Hills Hotel unveils newly renovated spa with design details by Champalimaud Design
The iconic Beverly Hills Hotel Spa in Los Angeles has reopened its doors after seven months of extensive refurbishment and redesign.
Architects MVRDV reveal ambitious plans to create Marble Arch visitor attraction for London
A new visitor attraction at London's Marble Arch is set to anchor ambitious plans to "reimagine" the city's famous Oxford Street shopping district.
World's first entirely wooden stadium approved for use by EFL
Plans by Forest Green Rovers Football Club (FGRFC) to play its games at the world’s first entirely wooden stadium have been approved by the English Football League (EFL).
MORE NEWS >
 
CLADweek
CLADmag
CLADbook
CLADglobal
FREE DIGITAL SUBSCRIPTIONS
 
PRINT SUBSCRIPTIONS
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2021