PRODUCT NEWS
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| Strengthening your mind...one work out at a time |
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| 23 Feb 2021 . BY Megan Whitby |
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The fitness brands and operators that harness the power of technology to enhance human connection will be the ones to come out on top.
– Tony Ali, UK country manager for Freemotion Fitness |
There’s nothing quite like discovering a product that creates a huge impact in our life. After all, isn’t that what we’re all searching for?
Otherwise, we’d still be exercising to music pumping from Walkman cassette players attached to our running shorts.
Today’s consumers demand innovation, seek the unique and settle for nothing less than game-changing.
If your business doesn't deliver in these areas, many won’t hesitate to find one that does. Loyalty – now more than ever – is something you earn by remaining at the sharp edge of innovation, delivering experiences that engage and can’t be found elsewhere.
“Wellbeing has been a buzz word for some time, but now it's the word,” says Tony Ali, UK country manager for Freemotion Fitness.
“To engage this new generation of uber health-conscious consumers, we, as an industry, must place holistic health wellbeing, front and centre of the products, services and experiences we offer.
“Savvy consumers will sniff out companies where customer wellbeing is an afterthought and will go looking for the more authentic brands that clearly make this a priority.”
iFit – the world’s leading fitness streaming platform – was created to bring together those who want to invest in themselves, and epitomises a truly holistic approach to health and wellbeing.
There are many ways in which iFit develops a more holistic approach to health and wellbeing. In the Heart To Heart Series, iFit trainers candidly share their own life experiences and struggles that have tested them physically and mentally, and they talk about how they’ve used those experiences as motivation to become stronger, more resilient individuals, which is proving very motivating for subscribers.
There are also several series that are purely focused on promoting good mental health, with sessions designed to strengthen the mind through motivational messages, meditation, mindfulness, self-compassion and sleep.
Available on the Freemotion 22 SERIES – the only interactive, connected commercial cardio experience – iFit has also created a Mindfulness & Self-Compassion Series and a Motivational HIIT Series.
“The fitness brands and operators that harness the power of technology to enhance human connection, while contributing to the whole-person health of the member through multidimensional experiences that combine different elements of physical and mental health, will be the ones to come out on top,” insists Ali.
“As we enter the new fitness age, it’s time to get intentional with wellbeing to build a stronger, more engaging, life-changing offering for members.”
To learn more about how the iFit-powered 22 SERIES can enhance the whole-person health of your members, driving engagement and retention, visit Freemotion's website.
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| PRODUCT NEWS |
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MyEquilibria combines art and outdoor exercise
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BY Megan Whitby | 12 Apr 2024 |
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| "We summarise what we do in two words – functional art," says Gian Luca Innocenzi, CEO and
founder of MyEquilibria, which specialises in high-end outdoor exercise equipment. |
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A 28-year old legacy of building the best quality solutions for whole-body cryotherapy is the foundation to offer our high performance cryo chambers - The Art of Cryo Vaultz®.
Art of Cryo is a new division of a renowned family business with 30 years’ experience in ultra-low temperature equipment. A 28-year old legacy of building the best quality solutions for whole-body cryotherapy is the foundation to offer our high performance cryo chambers - The Art of Cryo Vaultz®. |
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