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PRODUCT NEWS
Diamond balloon concept merges tourist attraction with advertising billboard
12 Jul 2021 . BY Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital advertising billboards.

The Diamond Balloon is a triangular-shaped helium balloon with an attached glass platform for up to 64 people. The balloon would fly at heights of up to 300m, and features three large LED digital billboards, with a total screen surface of 2,700s qm.

During the 15 minute ‘flight’, visitors would be able to walk around the gondola and enjoy the sights; the balloon could also be equipped with floorless rotating seats, allowing for a rollercoaster-style thrill ride.

Advertising income from the LED billboards would generate the main ROI, with the platform providing a secondary revenue stream.

“Diamond Balloon offers a unique landmark that uses state of the art Digital Out-of-Home advertising, while creating a new spectacular tourism attraction,” said Diamond Balloon spokesperson Bart Groot.

“The revolutionary design and construction has been developed in cooperation with one of the global leading technical universities in aerodynamics (TU Delft, the Netherlands).

“Secured to the ground station by cables, the Diamond Balloon will be elevated to a height of 300m. The gondola will be hoisted at 175m, creating a thrilling visual experience that’s very different to anything else out there.
PRODUCT NEWS
Yon-Ka mourns the passing of co-owner Francoise Mühlethaler
BY Megan Whitby | 06 Feb 2023
Francoise Mühlethaler, co-owner of family-owned French skincare and spa brand Yon-Ka Paris, has died aged 79 years.
Jill Carlen assumes new role as vice president of business development for Living Earth Crafts
BY Megan Whitby | 03 Feb 2023
Spa and wellness equipment manufacturer Living Earth Crafts (LEC) has named Jill Carlen as vice president of business development.
CryoCON international cryotherapy convention returns for 2023
BY Megan Whitby | 01 Feb 2023
The third annual CryoCON Convention will take place in Dallas, Texas, from 5-6 March.
Tata Harper Skincare introduces Bio-Shield Face Oil to SuperKind range for sensitive skin
BY Megan Whitby | 31 Jan 2023
Organic skincare and spa brand Tata Harper has expanded its SuperKind range for sensitive and sensitised skin with a new facial oil.
Connected Health & Fitness Summit scheduled for 8-9 February
BY Megan Whitby | 30 Jan 2023
Although Covid may no longer be a ‘significant’ threat to business, the connected fitness industry is still facing challenges.
Elemental Herbology announces plans to launch Soothe Reed Diffuser and signs new UK spa accounts
BY Megan Whitby | 27 Jan 2023
Elemental Herbology will be expanding its aromatherapy home collection in February with the introduction of The Soothe Reed Diffuser.
Triotech unveils Qube simulator
BY Magali Robathan | 26 Jan 2023
Triotech revealed its new Qube simulator – an interactive multiplayer coin-op game – at IAAPA Expo in Orlando, Florida.
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion
BY Magali Robathan | 25 Jan 2023
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI specialist, Red Raion.
COMPANY PROFILE

Willmot Dixon is a privately owned contracting, residential development and property support business and one of the UK’s biggest construction companies, employing more than 3,500 people with a turnover of £1 billion.

Willmott Dixon delivers the social infrastructure that people depend on in their daily lives. We partner with our customers to focus on the services they want to provide, not just the building we construct, and we are committed to achieving a higher social purpose through our work.
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CLAD NEWS
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public
A new landmark maritime centre has opened to the public in Esbjerg, Denmark.
Eden Project Morecambe secures £50m Levelling Up investment
Plans to create a new Eden Project North attraction in Morecambe, UK, have been given a major boost after the central government pledged to support the scheme with £50m worth of funding.
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia
Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
Floating Salmon Eye visitor attraction by Kvorning Design highlights sustainable aquaculture
A new floating visitor center and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood.
Leighton House museum and garden reopens to the public following redevelopment
The Leighton House Museum in Holland Park, London, has opened to the public following a multi-year redevelopment.
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