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PRODUCT NEWS
Shredquarters opens club #10, eyes UK market leadership in functional training
08 Sep 2022 . BY Tyler Landry
Fast-growing functional training franchise The Shredquarters has reached the 10-site milestone with the opening of its latest club in Twickenham, south-west London, on 25 July.

The 3,500sq ft club is located directly opposite Twickenham train station in an eye-catching “high street retail-style” environment, says Shredquarters owner and founder Adam Waters.

On offer is the brand’s signature ‘Shred’ gym floor HIIT class, created with member results in mind. Also on offer at the new club are boxing, yoga and strength classes.

Physical has supplied a full complement of flooring and free weights, rigs and punchbags, TRX, battle ropes, Olympic bars and storage racks.

Twickenham is the third London site for Shredquarters. A 10-strong pipeline, signed and scheduled to open over the remainder of 2022 and into 2023, include a further four London locations – in Purley, Clapham, Kingston on Thames and Sutton – as well as five clubs in Greater Birmingham and one in Bristol.

“We continue to see huge interest from prospective franchisees,” says Waters. “I believe we’ll become UK market leader in this space within the next two to three years.”

Shredquarters’ growth comes in spite of the franchise only launching during the pandemic, and Waters attributes this success to the brand’s highly transparent, affordable model.

“Our ethos is all about getting franchisees up and running and turning a profit,” he says. “We ripped up the rule book that says you should make money from your franchisees upfront – charging a mark-up on kit and so on – because that isn’t how we believe franchising should be done.

“Ultimately, we want our franchisees to quickly enjoy a great return on investment. We want them to succeed. That’s good for them, good for our brand, and ultimately the right thing to do.

“We’re out to do things differently and we’re pushing hard for UK market leadership.”

“It’s hugely exciting to be on this journey with Adam and the team at Shredquarters,” concludes Physical account manager Paul Farrell.

“We’re delighted to have signed a five-year exclusivity agreement with this dynamic brand and are very much looking forward to continuing to support this fantastic ‘made in Britain’ growth story.”
PRODUCT NEWS
Temple Spa unveils Spread Your Wings And Fly retail collection for 2022 festive season
BY Megan Whitby | 28 Nov 2022
Temple Spa has created a distinctively-designed retail collection inspired by feathers for the 2022 festive season.
New travel-size Spongellé buffers help guests create spa experience at home or on-the-go
BY Megan Whitby | 25 Nov 2022
Spongellé founder and CEO Elaine Binder – an internationally trained perfumer – has expanded her company’s collection of fragrant body wash-infused buffers.
BC SoftWear secures deal with Qatari distributor Iris Be You Beauty Trading
BY Megan Whitby | 24 Nov 2022
Spa and hotel textiles supplier BC SoftWear has entered a new partnership with Iris Be You Beauty Trading in Qatar.
AromaPrime releases most popular scents
BY Tim Nash | 24 Nov 2022
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.
Trainerize and NASM partner to bring more accessible education programs to 400,000+ Personal Trainers and Coaches
BY Tim Nash | 23 Nov 2022
Trainerize, powered by ABC Fitness Solutions, the premier fitness and coaching platform and mobile app that empowers engagement between fitness trainers, gym owners, and their clients, today announced that the National Academy of Sports Medicine (NASM) has become the newest partner to join the Trainerize Education Program.
de Mamiel introduces bioactiveFatigue Fix serum for stress-induced dullness
BY Megan Whitby | 23 Nov 2022
British spa brand de Mamiel has introduced the Fatigue Fix serum for skin affected by external aggressors such as UV, pollution, poor lifestyle habits and lack of sleep.
Crerar Hotels launches private apprenticeships for budding spa therapists
BY Megan Whitby | 21 Nov 2022
Scottish hotel group Crerar Hotels has unveiled a new spa therapist apprenticeship programme in a bid to help boost recruitment following its ongoing spa investment across its portfolio.
New CryoLounge+ chair offers 'comfortable cold' experience
BY Frances Marcellin | 18 Nov 2022
WellnessSpace Brands, recently rebranded from HydroMassage, has opened pre-orders for its CryoLounge+ chair – a new hot and cold therapy and compression solution for wellness and fitness facilities.
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