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PRODUCT NEWS
Simworx unveils new cops and robbers ride concept
17 Nov 2022 . BY Magali Robathan
The ride was designed by Simworx and Katapult / Photo: Simworx/Katapult
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.

Called Overdrive: Ultimate Heist, the concept was officially launched at IAAPA Expo Europe in London in September, where a vinyl wrapped police car-styled ride vehicle was showcased on the company’s stand.

Guests are pitted against one another from the outset; during the queue they are separated into cops and robbers before boarding the ride vehicle and being briefed on their chosen mission. Riders then navigate a series of scenes from the backstreets of the Metropolis to underground tunnels, parking garages and construction sites, with the AGVs interacting with the media as each vehicle follows its own path.

The ride uses a trackless system, which enables flexible movement around show spaces, where the ride vehicles can chase and duel one another in a variety of locations while avoiding hazards and other obstacles in the ride.
The finale sees the race spill out onto the city’s busy highway culminating in a final death-defying pursuit across the city’s suspension bridge.

“Katapult looked at all the unique elements that really made the AGV special and worked that into the concept. We wanted to highlight the unpredictable motion of a trackless ride and how it could work in a duelling format where riders are pitted against one another as they experience multiple ride experiences and endings.” said Simworx CEO, Terry Monkton

“With the AGV being the fastest trackless dark ride within the themed entertainment market, acceleration was a key component to integrate and focus on when imagining the kind of story we wanted to tell.” added Simworx lead designer, Matt Clarkson.

Overdrive is designed to fit into a large sprawling footprint, made up of 10 scenes, with the last two interchangeable to suit the result of the chase. The layout uses 10 AGV vehicles, delivering a throughput of 1,100 riders an hour.
PRODUCT NEWS
Yon-Ka mourns the passing of co-owner Francoise Mühlethaler
BY Megan Whitby | 06 Feb 2023
Francoise Mühlethaler, co-owner of family-owned French skincare and spa brand Yon-Ka Paris, has died aged 79 years.
Jill Carlen assumes new role as vice president of business development for Living Earth Crafts
BY Megan Whitby | 03 Feb 2023
Spa and wellness equipment manufacturer Living Earth Crafts (LEC) has named Jill Carlen as vice president of business development.
CryoCON international cryotherapy convention returns for 2023
BY Megan Whitby | 01 Feb 2023
The third annual CryoCON Convention will take place in Dallas, Texas, from 5-6 March.
Tata Harper Skincare introduces Bio-Shield Face Oil to SuperKind range for sensitive skin
BY Megan Whitby | 31 Jan 2023
Organic skincare and spa brand Tata Harper has expanded its SuperKind range for sensitive and sensitised skin with a new facial oil.
Connected Health & Fitness Summit scheduled for 8-9 February
BY Megan Whitby | 30 Jan 2023
Although Covid may no longer be a ‘significant’ threat to business, the connected fitness industry is still facing challenges.
Elemental Herbology announces plans to launch Soothe Reed Diffuser and signs new UK spa accounts
BY Megan Whitby | 27 Jan 2023
Elemental Herbology will be expanding its aromatherapy home collection in February with the introduction of The Soothe Reed Diffuser.
Triotech unveils Qube simulator
BY Magali Robathan | 26 Jan 2023
Triotech revealed its new Qube simulator – an interactive multiplayer coin-op game – at IAAPA Expo in Orlando, Florida.
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion
BY Magali Robathan | 25 Jan 2023
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI specialist, Red Raion.
COMPANY PROFILE

Sparcstudio is a privately-owned design practice of like-minded designers and architects that have carved a reputation for designing highly creative, successful and award-winning spas, wellness, fitness, hotel and resort facilities.

Sparcstudio offers a bespoke and comprehensive design service with real attention to detail. Logical and inspiring space planning forms the bedrock of all Sparcstudio projects.
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