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PRODUCT NEWS
Simworx unveils new cops and robbers ride concept
17 Nov 2022 . BY Magali Robathan
The ride was designed by Simworx and Katapult / Photo: Simworx/Katapult
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.

Called Overdrive: Ultimate Heist, the concept was officially launched at IAAPA Expo Europe in London in September, where a vinyl wrapped police car-styled ride vehicle was showcased on the company’s stand.

Guests are pitted against one another from the outset; during the queue they are separated into cops and robbers before boarding the ride vehicle and being briefed on their chosen mission. Riders then navigate a series of scenes from the backstreets of the Metropolis to underground tunnels, parking garages and construction sites, with the AGVs interacting with the media as each vehicle follows its own path.

The ride uses a trackless system, which enables flexible movement around show spaces, where the ride vehicles can chase and duel one another in a variety of locations while avoiding hazards and other obstacles in the ride.
The finale sees the race spill out onto the city’s busy highway culminating in a final death-defying pursuit across the city’s suspension bridge.

“Katapult looked at all the unique elements that really made the AGV special and worked that into the concept. We wanted to highlight the unpredictable motion of a trackless ride and how it could work in a duelling format where riders are pitted against one another as they experience multiple ride experiences and endings.” said Simworx CEO, Terry Monkton

“With the AGV being the fastest trackless dark ride within the themed entertainment market, acceleration was a key component to integrate and focus on when imagining the kind of story we wanted to tell.” added Simworx lead designer, Matt Clarkson.

Overdrive is designed to fit into a large sprawling footprint, made up of 10 scenes, with the last two interchangeable to suit the result of the chase. The layout uses 10 AGV vehicles, delivering a throughput of 1,100 riders an hour.
PRODUCT NEWS
Kemitron revamps automatic sauna infusion system collection
BY Megan Whitby | 26 Jul 2024
Kemitron has revamped its Technico Sauna Infutronic series to set new benchmarks in convenience, safety and flexibility for sauna operations.
Alqvimia introduces Booster Facial Oil and Neck and Décolleté Radiance Mask
BY Megan Whitby | 24 Jul 2024
Aromatherapy brand Alqvimia has expanded its Essentially Beautiful range with the Radiance Booster Facial Oil for daily morning and night use on the face, neck and décolleté.
Earthlite announces new investment partner
BY Megan Whitby | 23 Jul 2024
US-based spa and massage equipment specialist Earthlite has announced a new partnership with investment firm Valesco Industries, as revealed by CEO Jim Chenevey.
Aromatherapy Associates unveils luxury Bath Butler Service for spa and hotel partners
BY Megan Whitby | 19 Jul 2024
Aromatherapy Associates has unveiled an innovative new in-room wellbeing offering: the Bath Butler service.
Knesko Skin announces launch of Gold Repair Body Collection
BY Megan Whitby | 18 Jul 2024
Knesko Skin has strengthened its gemstone-infused Gold Repair Collection with a new bodycare line, including a body cream, serum and signature collagen masks for hands and feet.
Ecore’s Performance Collection offers a holistic solution for customers
BY Tim Nash | 16 Jul 2024
Ecore has expanded its Performance Collection with the introduction of its new flooring solution, Performance Motivate Plus.
Wildsmith Skin teams up with Serenbe for US market debut
BY Megan Whitby | 16 Jul 2024
Award-winning US wellness community Serenbe in Atlanta, Georgia, has announced a partnership with British wellness brand Wildsmith Skin to bring its nature-inspired skincare and spa treatments to the states.
Dream Machine founders Kevin Finel and Brice Battung target spa industry
BY Megan Whitby | 15 Jul 2024
Two hypnosis professionals from France, Kevin Finel and Brice Battung, are looking to transform spa relaxation experiences with their Dream Machine innovation.
COMPANY PROFILE

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department of the National Motor Museum, Beaulieu.

DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
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