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PRODUCT NEWS
Simworx unveils new cops and robbers ride concept
17 Nov 2022 . BY Magali Robathan
The ride was designed by Simworx and Katapult / Photo: Simworx/Katapult
Attractions developer Simworx has teamed up with themed entertainment designers Katapult to design a cops and robbers themed ride concept for Simworx’s Automatic Guided Vehicle (AGV) Dark Ride.

Called Overdrive: Ultimate Heist, the concept was officially launched at IAAPA Expo Europe in London in September, where a vinyl wrapped police car-styled ride vehicle was showcased on the company’s stand.

Guests are pitted against one another from the outset; during the queue they are separated into cops and robbers before boarding the ride vehicle and being briefed on their chosen mission. Riders then navigate a series of scenes from the backstreets of the Metropolis to underground tunnels, parking garages and construction sites, with the AGVs interacting with the media as each vehicle follows its own path.

The ride uses a trackless system, which enables flexible movement around show spaces, where the ride vehicles can chase and duel one another in a variety of locations while avoiding hazards and other obstacles in the ride.
The finale sees the race spill out onto the city’s busy highway culminating in a final death-defying pursuit across the city’s suspension bridge.

“Katapult looked at all the unique elements that really made the AGV special and worked that into the concept. We wanted to highlight the unpredictable motion of a trackless ride and how it could work in a duelling format where riders are pitted against one another as they experience multiple ride experiences and endings.” said Simworx CEO, Terry Monkton

“With the AGV being the fastest trackless dark ride within the themed entertainment market, acceleration was a key component to integrate and focus on when imagining the kind of story we wanted to tell.” added Simworx lead designer, Matt Clarkson.

Overdrive is designed to fit into a large sprawling footprint, made up of 10 scenes, with the last two interchangeable to suit the result of the chase. The layout uses 10 AGV vehicles, delivering a throughput of 1,100 riders an hour.
PRODUCT NEWS
Eco Resort Network conference to convene in Mauritius this May
BY Megan Whitby | 01 Mar 2024
Hospitality industry event Eco Resort Network is set to take place at the Ravenala Attitude Hotel, Turtle Bay, Mauritius, from 18-22 May 2024.
Amra Skincare announces collaboration with St. Regis Red Sea Resort
BY Megan Whitby | 29 Feb 2024
Amra Skincare, the premium British spa and skincare brand, has been selected as the exclusive spa partner for the St. Regis Red Sea Resort in Saudi Arabia.
Natura Bissé treatments boost wellbeing by almost 70 per cent finds recent study
BY Megan Whitby | 27 Feb 2024
Spanish skincare and spa brand Natura Bissé has discovered its treatments can increase a sense of wellbeing by almost 70 per cent, as well as improving self-esteem, skin condition and relaxation levels.
Gharieni Group announces launch of Metawell
BY Megan Whitby | 22 Feb 2024
The Gharieni Group has expanded its family of brands with Metawell: a new brand that will exclusively communicate and offer its mind/body wellness technologies offering in the global market.
Exhale taps Salt Chamber to create comprehensive recovery lounge in NYC
BY Megan Whitby | 15 Feb 2024
Salt Chamber has announced a collaboration with Exhale at its new flagship location at Virgin Hotels New York City on a multisensory salt room.
Team GB chooses Absolute Performance for Olympic gym contract for third time
BY Megan Whitby | 15 Feb 2024
Cardiff-based gym design and installation company, Absolute Performance, has been awarded the contract to design, supply and install three gyms for Team GB for the 2024 games in Paris.
Continuum Footspas introduces Infinity Glass Pedicure Bowl
BY Megan Whitby | 13 Feb 2024
Pedicure equipment manufacturer Continuum Pedicure Footspas has launched a new pedicure bowl finished with an iridescent tint.
Balanced Body partners with Third Space on its new group reformer pilates offering
BY Tim Nash | 09 Feb 2024
As Third Space unveiled its latest club in Wimbledon at the end of 2023 as part of its growth development into suburban, residential locations, it also revealed a new state of the art Reformer Pilates studio at the new site in response to members seeking a low-impact, full- body workout for all abilities.
COMPANY PROFILE

Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with spa design, programming, guidance and oversight since 2011.

Curry Spa Consulting has been providing clients in the high-end and luxury hospitality sector with spa design, programming, guidance and oversight since 2011.
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