products   features   news   CLADglobal   CLADweek   CLADmag   CLADbook   about   contact
CLAD kit for architects, designers, investors, developers
PRODUCT NEWS
AromaPrime releases most popular scents
24 Nov 2022 . BY Tim Nash
Madame Tussauds uses AromaPrime scents across its sites / AromaPrime
Themed scent company AromaPrime has released its top 10 ‘weird and wacky’ smells over the past few years.

At number one, according to ‘smell experience experts’ at the company, is Kylie Minogue’s Breath, which was created for Kylie Minogue’s wax figure at Madame Tussauds by AromaPrime.

Number two is ‘unbearably fishy’ Penguin Vomit, used by zoos as part of their learning programmes. Number three is The Dentist, used in Halloween scare mazes to trigger personal fears.

Other popular smells on the list include Jaguar Urine, which was created in the AromaPrime lab using real jaguar urine and otter poo as inspiration; the scent of the Tyrannosaurus Rex, created for the Natural History Museum, and the smell of Queen Elizabeth II, created to accompany her Madame Tussauds figure. The aroma was based on Buckingham Palace and the Queen’s favourite flowers.

Unicorn is also in the top 10, as well as Burning Witch – used by The London Dungeon – and the scent of Sports Changing Room, which is apparently popular at sports museums.
According to Liam R Findlay, themed smell consultant at AromaPrime, appealing to visitors’ sense of smell can help attractions operators boost profits.

“Our scent receptors are connected to the part of the brain which processes memories and emotions, which is why fragrances help experiences stick in our minds. They also make us feel different emotions, like excitement, fear, or happiness,” he said.

“Not only does this boost guest satisfaction, but it also boosts ticket sales, gift shop sales and food sales, which is why post-pandemic attractions are opening themselves to the potential of aroma.

“The proof is really in the pudding. An ice cream shop at Universal Orlando Resort saw a 45 per cent boost in sales after six months of using scents for the first time. In a retail study, 84 per cent of participants valued shoes in a scented room as being worth more money than shoes in an unscented room.

“During the COVID-19 lockdowns, theme park fans were buying our most horrid ride stenches for their homes – Rotting Flesh even became a bestseller, all in an effort to transport themselves back to happy days out!”
PRODUCT NEWS
Yon-Ka mourns the passing of co-owner Francoise Mühlethaler
BY Megan Whitby | 06 Feb 2023
Francoise Mühlethaler, co-owner of family-owned French skincare and spa brand Yon-Ka Paris, has died aged 79 years.
Jill Carlen assumes new role as vice president of business development for Living Earth Crafts
BY Megan Whitby | 03 Feb 2023
Spa and wellness equipment manufacturer Living Earth Crafts (LEC) has named Jill Carlen as vice president of business development.
CryoCON international cryotherapy convention returns for 2023
BY Megan Whitby | 01 Feb 2023
The third annual CryoCON Convention will take place in Dallas, Texas, from 5-6 March.
Tata Harper Skincare introduces Bio-Shield Face Oil to SuperKind range for sensitive skin
BY Megan Whitby | 31 Jan 2023
Organic skincare and spa brand Tata Harper has expanded its SuperKind range for sensitive and sensitised skin with a new facial oil.
Connected Health & Fitness Summit scheduled for 8-9 February
BY Megan Whitby | 30 Jan 2023
Although Covid may no longer be a ‘significant’ threat to business, the connected fitness industry is still facing challenges.
Elemental Herbology announces plans to launch Soothe Reed Diffuser and signs new UK spa accounts
BY Megan Whitby | 27 Jan 2023
Elemental Herbology will be expanding its aromatherapy home collection in February with the introduction of The Soothe Reed Diffuser.
Triotech unveils Qube simulator
BY Magali Robathan | 26 Jan 2023
Triotech revealed its new Qube simulator – an interactive multiplayer coin-op game – at IAAPA Expo in Orlando, Florida.
SimEx-Iwerks reveals first customised fly film in collaboration with Red Raion
BY Magali Robathan | 25 Jan 2023
Immersive cinema specialist SimEx-Iwerks, which celebrates its 30th anniversary in 2023, has created its first custom-production fly film in collaboration with CGI specialist, Red Raion.
COMPANY PROFILE

Blu is a full-service firm offering consulting, advisory and operating solutions.

Since the 1998 launch of spa & wellness design and planning company Blu Spas, Cary Collier, Doug Chambers and their international team have provided solutions for a wide variety of projects, including hotels, resorts, clubs, mixed-use and residential properties. 
CATALOGUE GALLERY
 

 
more catalogues >

CLAD NEWS
London to get its own "Garden in the sky", as Camden Highline gets green light
Planning approval has been granted for Camden Highline, a project to transform a section of disused railway into a new elevated urban park for London.
Esbjerg’s landmark maritime center, designed by WERK Arkitekter and Snøhetta, opens to the public
A new landmark maritime centre has opened to the public in Esbjerg, Denmark.
Eden Project Morecambe secures £50m Levelling Up investment
Plans to create a new Eden Project North attraction in Morecambe, UK, have been given a major boost after the central government pledged to support the scheme with £50m worth of funding.
SEVEN to invest US$13bn in developing entertainment destinations across Saudi Arabia
Saudi Entertainment Ventures (SEVEN), a wholly-owned subsidiary of the Kingdom's Public Investment Fund (PIF), is to invest SAR50bn (US$13.3bn) to develop 21 integrated entertainment destinations across 14 cities in Saudi Arabia.
Floating Salmon Eye visitor attraction by Kvorning Design highlights sustainable aquaculture
A new floating visitor center and art installation is showcasing aquaculture, informing the world on how to better feed the planet with sustainable seafood.
Leighton House museum and garden reopens to the public following redevelopment
The Leighton House Museum in Holland Park, London, has opened to the public following a multi-year redevelopment.
MORE NEWS >
 
CLADweek
CLADmag
CLADbook
CLADglobal
FREE DIGITAL SUBSCRIPTIONS
 
PRINT SUBSCRIPTIONS
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
ADVERTISE . CONTACT US

Leisure Media. Tel: +44 (0)1462 431385

© Cybertrek 2023