PRODUCT NEWS
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| Swissline to make Irish debut at The Shelbourne in Dublin |
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| 20 Jan 2023 . BY Megan Whitby |
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| Rich in history, the hotel was the destination where the Irish Constitution was first drafted and has hosted iconic film stars and prominent heads of state / The Shelbourne |
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The Shelbourne is an incredible property that beautifully complements our brand ethos and positioning
– Christophe Lesueur |
Luxury Swiss skincare brand Swissline will launch in Ireland on 1 February at The Shelbourne, a historic five-star hotel located in the heart of Dublin.
The partnership will see two Swissline facial treatments added to The Shelbourne’s spa menu and a selection of consumer products launched at the spa’s retail boutique.
Built in 1824, The Shelbourne is said to be the largest five-star hotel in Dublin with 265 guest rooms as well as a spa and salon, a pool, a fitness centre and a selection of elegant bars and restaurants.
Swissline is available in 30 markets around the world in medical clinics, medi-spas and five-star hotel spas. The brand has a premium category named the Golden Circle which includes the top tier of its distribution – this includes The Burgenstock Selection, Canyon Ranch, Fairmont, Marriott, the Autograph Collection, Shangri-la Hotels & Resorts and Sofitel, among its Golden Circle.
The Shelbourne’s director of spa and salon, Margaret McCallum, said: “We’re thrilled to partner with Swissline and very excited to introduce this premium skincare brand to Ireland. We’re also delighted to be the first Irish property to be a part of Swissline’s exclusive Golden Circle.”
Swissline CEO, Christophe Lesueur, added: “The Shelbourne is an incredible, luxury property that beautifully complements Swissline’s brand ethos and positioning.
“Plus, as it’s celebrating its bicentennial in 2024, The Shelbourne clearly knows a thing or two about ageing well!”
/ Credit: The Shelbourne
/ Credit: The Shelbourne
/ Credit: Swissline
/ Credit: Swissline
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