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Terres d’Afrique expands African footprint with four new luxury spa partnerships
05 Sep 2023 . BY Megan Whitby
Terres d'Afrique products and treatments are designed to capture the essence of Africa / Terres d'Afrique
The synergy between Terres d’ Afrique and these hotels goes beyond product and service quality
– Stephan Helary
Premium South African spa and skincare brand Terres d’Afrique* has announced new partnerships with four Sub-Saharan African properties.

Designed to harness Africa’s botanical heritage, the vegan brand based in Johannesburg creates a comprehensive range of organic skincare and bodycare products, as well as a selection of teas.

All are sustainably developed, ethically sourced and cruelty-free.

New growth
Terres d’Afrique has recently been named as the exclusive spa partner at Singita Pamushana (Zimbabwe) and Miavana by Time & Tide (Madagascar).

It also joined the line up of existing spa partnerships at The Silo Hotel (South Africa) and the Tswalu Kalahari Reserve (South Africa).

All four locations have been named in the 2023 Robb Report which spotlights 50 of the world’s best luxury hotels.

Terres d’Afrique founder and CEO Stephan Helary commented: "We’re incredibly proud to be the official spa partner of four of the six sub-Saharan African luxury properties mentioned in the 2023 Robb Report.

“It confirms our positioning as a leading spa brand in the luxury hospitality industry in Africa and speaks a lot about the quality of the products we offer, the uniqueness of our spa treatments and the quality of the bespoke service we deliver to these properties.

"The synergy between Terres d’ Afrique and these hotels goes beyond product and service quality. It’s also about the ethics of the brand, its authentic and sincere approach towards sustainability and ethical sourcing.”

The brand is partnered with 33 spas in Africa, as well as properties in the Middle East, Asia and North America. These include spas operated by Six Senses, One&Only, Four Seasons, Oberoi, WestIn and Jumeirah.

In other news, Terres d’ Afrique has also announced a partnership in the Caribbean with luxury operator 52 Weekends. Helary says he has aspirations to grow the brand’s presence in this part of the world, once he finds the appropriate distributor.

Looking ahead, Helary told Spa Business his sights are set on expansions and partnering with even more five-star luxury properties.

*More about Terres d’Afrique
For centuries, African people have used powerful botanicals as traditional healing elixirs.

The team at Terres d’Afrique has studied how people use these relatively unknown ingredients and evaluated their potential.

Inspired by nature, Terres d’Afriques botanical spa and wellbeing products combine these ingredients in potent formulations that maximise their skin care benefits – the culmination of years of exploration, field research and laboratory development.

/ Credit: Singita
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