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PRODUCT NEWS
Subtle Energies rings in 30th anniversary with new Biotechnology Skincare range and packaging overhaul
18 Sep 2023 . BY Megan Whitby
Subtle Energies has refreshed its packaging and branding with a chic new look to strengthen its shelf presence while elevating the consumer shopping experience / Subtle Energies
We’ll celebrate this significant milestone globally with a full rebrand, elevating our packaging and taking the best from our past 30 years to shape the next
– Farida Irani
Australian skincare brand Subtle Energies has marked its 30th anniversary with new products, treatments and a sustainable packaging upgrade.

Originating as a clinic focused on treating chronic ailments, Subtle Energies has evolved into a global Ayurveda wellness lifestyle solution and skincare brand.

The company's products are available in 25 countries and used in spa treatments by established operators including Six Senses, Soneva, Mandarin Oriental and Raffles, as well as iconic spa and wellness destinations including Kamalaya and The Royal Mansour Marrakech.

All-new skincare and branded treatments

To celebrate this milestone, the family-run company is introducing its Biotechnology Skincare range after years in the making.

The line – which includes new facials, therapeutic body treatments and advanced holistic massages – has launched this month with a Vegan Collagen Serum, Multi Molecular Hyaluronic Acid serum and Pomegranate Enzyme Mask.

Subtle Energies' founder Farida Irani reflects on the company's journey.

“As we commemorate our 30-year voyage, we extend our sincere gratitude to all our partners, clinic clientele, our customers, our team and our family who have shaped Subtle Energies into what it is today.

“From our beginnings as a clinic, we’ve steadily grown into a wellness lifestyle solutions and skincare brand, proudly found in some of the world’s most iconic destinations.

“We feel very humbled and proud to share our story. We’ll celebrate this significant milestone globally with a full rebrand, elevating our packaging and taking the best from our past 30 years to shape the next.”

Packaging upgrades
To mark the beginning of a new chapter, Subtle Energies has also updated its packaging. While always striving to improve its sustainable output, the new design and look of the original logo have been chosen to strengthen the brand's shelf presence while elevating the consumer shopping experience.

Adding to the brand’s existing accreditations from Cruelty Free International, the packaging also displays COSMOS Natural and Vegan Society certifications.

Nick Irani, director of operations and brand development, shares: “After some years of development, we’re proud to launch Subtle Energies into our 30th year with a renewed and inspired pathway forward with our most advanced and progressive natural skincare ranges across our partners globally.

“Our newest innovations aim to provide a cosmetic look and feel, using only the best and purest natural ingredients, which in turn give you transformative results of the skin looking plump and youthful.

“Our aim is to continue to redefine natural skincare with innovative and new ways to combine the science of nature.”




The Biotechnology Skincare range features three products which will be showcased in a suite of new spa rituals / Credit: Subtle Energies
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COMPANY PROFILE

Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and development has become leader in the swimming pool industry and has created an international brand.

Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and development has become leader in the swimming pool industry and has created an international brand.
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