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PRODUCT NEWS
Amra launches new SPF50+ Serum and announces spa partnerships in Maldives
04 Jun 2024 . BY Megan Whitby
The serum is claimed to have a lightweight formula that not only protects the skin from the sun's rays but also keeps it hydrated and plump throughout the day / Amra Skincare
We’ve formulated this product to offer superior sun protection without compromising the luxurious feel our customers expect
– Olivia Hatton
Amra has announced the launch of its latest sun protection product; SPF50+ Serum.

"This serum is more than just a sunscreen; it’s a protective and hydrating masterpiece," said Olivia Hatton, COO at Amra.

"We’ve formulated this product to offer superior sun protection without compromising the luxurious feel our customers expect. It’s an essential addition to our skincare lineup, perfectly complementing our exclusive range of moisturisers."

Hatton says the key benefits of Amra’s latest serum include superior sun protection and hydration, a lightweight formula with no white cast and the capacity to enhance the effects of existing Amra moisturisers.

In other news, Amra has also announced an exclusive partnership with Anantara Dhigu Maldives Resort and Naladhu Private Island.

This collaboration introduces three of Amra’s signature facials, including one for men, featuring the brand’s premium Pearl and Green Caviar collections.

"We’re elated to bring Amra’s luxurious skincare rituals to these serene environments," said Sue Jones, CEO and founder of Amra.

"Our bespoke treatments integrate seamlessly with the natural beauty of the Maldives, offering guests an extraordinary experience that revitalises both skin and soul."





/ Credit: Amra Skincare
PRODUCT NEWS
Alqvimia introduces Booster Facial Oil and Neck and Décolleté Radiance Mask
BY Megan Whitby | 24 Jul 2024
Aromatherapy brand Alqvimia has expanded its Essentially Beautiful range with the Radiance Booster Facial Oil for daily morning and night use on the face, neck and décolleté.
Earthlite announces new investment partner
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Ecore’s Performance Collection offers a holistic solution for customers
BY Tim Nash | 16 Jul 2024
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Wildsmith Skin teams up with Serenbe for US market debut
BY Megan Whitby | 16 Jul 2024
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Dream Machine founders Kevin Finel and Brice Battung target spa industry
BY Megan Whitby | 15 Jul 2024
Two hypnosis professionals from France, Kevin Finel and Brice Battung, are looking to transform spa relaxation experiences with their Dream Machine innovation.
Pavigym celebrates 60 years of innovation and excellence
BY Megan Whitby | 04 Jul 2024
Pavigym, the leading provider of gym flooring solutions and interactive fitness technology, has proudly marked its 60th anniversary.
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Painting with Light is a team of professional lighting and multimedia experts who design and produce visual experiences that dazzle & shine.
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