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PRODUCT NEWS
Escape Fitness launches glute series in partnership with Glute Builder
07 Jun 2024 . BY Tim Nash
There’s a growing focus on exercising the glutes / Escape Fitness
We’re seeing a global increase in the demand for glute training equipment
– Matthew Januszek
In a partnership with Glute Builder, Escape Fitness has launched the first of a dedicated glute equipment range, the Escape Glute Box.

Matthew Januszek, Escape Fitness, said: “We’re seeing a global increase in the demand for glute training equipment. The glutes are a major muscle group, yet are often neglected in training. Well-functioning glutes protect knees, hips and the lower back from injury and provide the stabilisation and power needed in many sports and everyday movements.

“In addition to performance reasons for training the glutes, there’s a growing aesthetic focus on training the butt. Our feedback from operators is that as more women enter the free weight areas there’s a growing demand for glute equipment.”

The Glute Box features a patented angled design to enable up to 30 glute exercises. The box is supported by a library of digital exercise demonstrations and workouts that can be accessed via Escape’s Mars 2.0 touchscreen.
PRODUCT NEWS
Alqvimia introduces Booster Facial Oil and Neck and Décolleté Radiance Mask
BY Megan Whitby | 24 Jul 2024
Aromatherapy brand Alqvimia has expanded its Essentially Beautiful range with the Radiance Booster Facial Oil for daily morning and night use on the face, neck and décolleté.
Earthlite announces new investment partner
BY Megan Whitby | 23 Jul 2024
US-based spa and massage equipment specialist Earthlite has announced a new partnership with investment firm Valesco Industries, as revealed by CEO Jim Chenevey.
Aromatherapy Associates unveils luxury Bath Butler Service for spa and hotel partners
BY Megan Whitby | 19 Jul 2024
Aromatherapy Associates has unveiled an innovative new in-room wellbeing offering: the Bath Butler service.
Knesko Skin announces launch of Gold Repair Body Collection
BY Megan Whitby | 18 Jul 2024
Knesko Skin has strengthened its gemstone-infused Gold Repair Collection with a new bodycare line, including a body cream, serum and signature collagen masks for hands and feet.
Ecore’s Performance Collection offers a holistic solution for customers
BY Tim Nash | 16 Jul 2024
Ecore has expanded its Performance Collection with the introduction of its new flooring solution, Performance Motivate Plus.
Wildsmith Skin teams up with Serenbe for US market debut
BY Megan Whitby | 16 Jul 2024
Award-winning US wellness community Serenbe in Atlanta, Georgia, has announced a partnership with British wellness brand Wildsmith Skin to bring its nature-inspired skincare and spa treatments to the states.
Dream Machine founders Kevin Finel and Brice Battung target spa industry
BY Megan Whitby | 15 Jul 2024
Two hypnosis professionals from France, Kevin Finel and Brice Battung, are looking to transform spa relaxation experiences with their Dream Machine innovation.
Pavigym celebrates 60 years of innovation and excellence
BY Megan Whitby | 04 Jul 2024
Pavigym, the leading provider of gym flooring solutions and interactive fitness technology, has proudly marked its 60th anniversary.
COMPANY PROFILE

Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and development has become leader in the swimming pool industry and has created an international brand.

Myrtha Pools was founded in 1961 in Italy by the engineer Giorgio Colletto and through research and development has become leader in the swimming pool industry and has created an international brand.
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CLAD NEWS
Architizer celebrates outstanding global wellness architecture with A+Awards
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La Maviglia resort and medi-spa opening in Puglia in 2027, designed by Oppenheim Architecture
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Auberge Resorts to land in London in 2025 with two-floor spa inspired by Roman bathing
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Restorative wellness retreat opens at Grand Hotel Son Net in foothills of Mallorca’s Tramuntana mountain region
Grand Hotel Son Net – a stylish, art-filled Mallorcan boutique hotel – has launched a brand-new spa and wellness area, after reopening in 2023.
Deepak Chopra-backed wellness resort Ameyalli to open among historic Utah hot springs
Wellness industry figure Deepak Chopra is co-developing a new wellness community and resort focused on wellbeing and longevity in Utah’s Heber Valley, centred around natural geothermal springs.
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