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PRODUCT NEWS
Elon Musk unveils camouflaged solar roofs as 'beautiful' solution to creating sustainable energy
01 Nov 2016 . BY Kim Megson
Elon Musk unveiled the solar roofs on the set of Desperate Housewives, with houses from he hit TV show modelling the technology / Tesla
The goal is to make have solar roofs that look better than normal roof, generate electricity, last longer, have better insulation and cost less than a normal roof plus the cost of electricity
– Elon Musk
After teasing “a beautiful and sustainable” solar roof concept in August, billionaire entrepreneur and Tesla founder Elon Musk has fully unveiled the technology in a presentation at Universal Studios in Los Angeles.

Houses made famous in the US TV show Desperate Housewives modelled Musk’s camouflaged roof tiles, which come in four styles – Tuscan Glass Tile, Slate Glass Tile, Textured Glass Tile and Smooth Glass Tile. Each uses coloured film to almost completely disguise the presence of fully integrated solar cells. According to Musk, "The goal is to have solar roofs that look better than a normal roof."

Two of the billionaire’s companies, electric motor company Tesla and green energy provider SolarCity, in which he holds the largest stake, will undergo a merger if the move is approved by shareholders of the two companies following a vote on 17 November. The solar roof would be developed by the united firm as one of several integrated products designed to prioritise aesthetics and functionality for the sustainable generation, storage and consumption of energy.

The new solar roof concept has been designed for home use in mind, with sunlight captured by the tiles turned into electricity for immediate use or storage in one of Tesla’s at-home Powerwall batteries. However, the resilience of the tiles – demonstrated at the launch in a video in which one survives being dropped on from height by a kettlebell – and the fact they are to be scalable and customisable means the technology could one day be used for almost any building, including museums, hotels, stadiums and sports centres.

In the long-term, Musk said he wants to see developers shift away from the current trend of placing individual solar panels on top of a pre-existing roof structure in favour of his integrated solar roof proposition.

“We need to make solar panels as appealing as electric cars have become," he said. “The goal is to make solar roofs that look better than a normal roof, generate electricity, last longer, have better insulation and cost less than a normal roof plus the cost of electricity. Why would you buy anything else?”







Each solar roof tile uses coloured film to disguise the presence of fully integrated solar cells / Credit: Tesla
PRODUCT NEWS
Subtle Energies’ unveils new bioactive aesthetic line
BY Tim Nash | 30 Nov 2023
In celebration of its 30th anniversary, Australian skincare brand Subtle Energies has unveiled a bioactive aesthetic line.
Siminetti unveils iridescent decorative panelling range inspired by plants
BY Megan Whitby | 24 Nov 2023
The Botanicals is Siminetti’s newest Mother of Pearl decorative panelling collection, inspired by the distinctive patterns found in botany and plant life.
Caudalie’s Resveratrol-lift range relaunched and reformulated with plant-based collagen
BY Megan Whitby | 22 Nov 2023
Caudalie has introduced the next generation of its pro-ageing Resveratrol-lift range which has been updated with plant-based collagen, called Vegan Collagen 1.
ESPA launches Optimal Skin Cleansing Oil to purify and hydrate
BY Megan Whitby | 20 Nov 2023
ESPA has expanded its Optimal Skin Pro collection with a new oil-to-milk cleanser; the Optimal Skin Cleansing Oil.
Temple Spa unveils Easy Glowing cleanser enriched with vitamin C
BY Megan Whitby | 17 Nov 2023
Easy Glowing is Temple Spa’s latest cleanser – designed to leave the skin with a radiant glow, balance the complexion and help support a healthy microbiome.
Esse Skincare goes stateside and expands into US market
BY Megan Whitby | 15 Nov 2023
Microbiome skincare and spa brand Esse Skincare has expanded its global footprint to reach the US.
myFitApp announces integration with XN Leisure Management Software
BY Megan Whitby | 14 Nov 2023
myFitApp, a global leader in member mobile apps, has revealed that it has integrated with XN Leisure Management Software.
Swissline debuts at Burj Al Arab Jumeirah
BY Megan Whitby | 13 Nov 2023
Luxury Dubai hotel Burj Al Arab has introduced Swissline skincare into its Talise Spa with nine new facials, including one created exclusively for the property.
COMPANY PROFILE

Fabio Alemanno Design is a family-owned company with more than 40 years of experience in architectural stone masonry.

Based on ancient knowledge – and confirmed by scientific research – warmth is one of the most important sources of healing and preventative therapy available.
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CLAD NEWS
First glimpses revealed of Mandarin Oriental, Mayfair's subterranean spa retreat
Luxury hotel and spa operator Mandarin Oriental’s second London hotel will launch next January with a brand new spa designed as a boutique sister location to its flagship UK spa at Mandarin Oriental Hyde Park.
Shenzhen art museum opens exhibition showcasing work of MAD Architects
Shenzhen Museum of Contemporary Art and Urban Planning (MoCAUP) has opened An exhibition which provides a retrospective of the research and practices of MAD Architects.
SHA Mexico to debut in January 2024 with genome-inspired design
Spanish wellness brand SHA Wellness will open its Latin American flagship in January in Costa Mujeres, a secluded beach destination just north of Cancun.
Hacienda Xcanatun’s new Angsana Spa brings the outdoors in with nature-centric design
Banyan Tree Group has refreshed its luxury hotel in Mérida, Mexico, with a new Angsana Spa inspired by Asian and Mexican therapies.
Former Forrec executive, Matt Dawson, Joins JRA as VP of business development
JRA has appointed Matt Dawson, a former VP at experience design company Forrec, as its new VP of business development.
Lapis Spa with 44 treatment rooms to launch at Fontainebleau Las Vegas
Las Vegas is set to gain a major new wellness facility by the end of the year following the grand opening of luxury resort and casino Fontainebleau Las Vegas.
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