products   features   news   CLADglobal   CLADweek   CLADmag   CLADbook   about   contact
CLAD kit for architects, designers, investors, developers
PRODUCT NEWS
Elon Musk unveils camouflaged solar roofs as 'beautiful' solution to creating sustainable energy
01 Nov 2016 . BY Kim Megson
Elon Musk unveiled the solar roofs on the set of Desperate Housewives, with houses from he hit TV show modelling the technology
Photo: Tesla
The goal is to make have solar roofs that look better than normal roof, generate electricity, last longer, have better insulation and cost less than a normal roof plus the cost of electricity
– Elon Musk
After teasing “a beautiful and sustainable” solar roof concept in August, billionaire entrepreneur and Tesla founder Elon Musk has fully unveiled the technology in a presentation at Universal Studios in Los Angeles.

Houses made famous in the US TV show Desperate Housewives modelled Musk’s camouflaged roof tiles, which come in four styles – Tuscan Glass Tile, Slate Glass Tile, Textured Glass Tile and Smooth Glass Tile. Each uses coloured film to almost completely disguise the presence of fully integrated solar cells. According to Musk, "The goal is to have solar roofs that look better than a normal roof."

Two of the billionaire’s companies, electric motor company Tesla and green energy provider SolarCity, in which he holds the largest stake, will undergo a merger if the move is approved by shareholders of the two companies following a vote on 17 November. The solar roof would be developed by the united firm as one of several integrated products designed to prioritise aesthetics and functionality for the sustainable generation, storage and consumption of energy.

The new solar roof concept has been designed for home use in mind, with sunlight captured by the tiles turned into electricity for immediate use or storage in one of Tesla’s at-home Powerwall batteries. However, the resilience of the tiles – demonstrated at the launch in a video in which one survives being dropped on from height by a kettlebell – and the fact they are to be scalable and customisable means the technology could one day be used for almost any building, including museums, hotels, stadiums and sports centres.

In the long-term, Musk said he wants to see developers shift away from the current trend of placing individual solar panels on top of a pre-existing roof structure in favour of his integrated solar roof proposition.

“We need to make solar panels as appealing as electric cars have become," he said. “The goal is to make solar roofs that look better than a normal roof, generate electricity, last longer, have better insulation and cost less than a normal roof plus the cost of electricity. Why would you buy anything else?”









Each solar roof tile uses coloured film to disguise the presence of fully integrated solar cells
PRODUCT NEWS
Aromatherapy Associates unveils new Rose Reimagined collection and signature two-hour treatment developed alongside Gharieni
BY Megan Whitby | 19 Oct 2020
Ritz Carlton co-founder joins Frontline Summit 2020 as keynote speaker
BY Megan Whitby | 16 Oct 2020
Matrix takes its partnership with Renault Sport racing team up a gear
BY Megan Whitby | 16 Oct 2020
VOYA unveils new seasonal offering inspired by human connection
BY Megan Whitby | 15 Oct 2020
BC SoftWear launches biodegradable slippers made from natural coconut fibres
BY Megan Whitby | 14 Oct 2020
Blu Spas to launch new wellness concepts
BY Lauren Heath-Jones | 13 Oct 2020
Premier Software Solutions offers scalable software for single or multi-site businesses
BY Megan Whitby | 13 Oct 2020
ResortSuite’s app lets guests control their own wellness itinerary
BY Megan Whitby | 11 Oct 2020
COMPANY PROFILE

David & Lynn Willrich started the Company over thirty years ago, from the Audio Visual Department of the National Motor Museum, Beaulieu.

DJW offer a way to interpret your story through the use of technology. We can provide Audio Visual consultancy to assist in the planning stage, follow up with AV system design, supply and installation, and provide a bespoke control system to suit your operational needs.
FEATURED SUPPLIER


GT3 Architects: Placing people at the heart of our projects
GT3 Architects is a vibrant and creative practice that delivers projects across the UK and internationally from studios in Newcastle upon Tyne and Nottingham. We work across a range of sectors including sports, leisure, hospitality, entertainment, education, residential, civic and workplace and we offer strategic brief writing consultancy, architecture, masterplanning and interior design. [more...}
CATALOGUE GALLERY
   
more catalogues >

CLAD NEWS
B2Ai and SCAU to design new €100m Club Brugge stadium
Belgian football team Club Brugge has appointed architects B2Ai and SCAU to develop designs for a new €100m stadium.
Celebrating Terence Conran
Following the death of Design Museum and Habitat-founder Terence Conran aged 88, CLAD celebrates his influence on the leisure industry.
Jean-Michel Gathy to design new Aman holistic wellness centre and urban residences in Bangkok
Luxury hotel and resort brand Aman has unveiled plans for urban Aman Residences in Bangkok, with design by world-renowned architect, Jean-Michel Gathy.
Home of 2030: six architects named on shortlist to design 'homes of the future'
The UK government has revealed the six finalists for its Home of 2030 initiative.
GOCO designs rooftop spa for upcoming Four Seasons Tokyo with views of Mount Fuji
Four Seasons is preparing to open a luxury hotel in Tokyo, crowned with a GOCO-designed top- floor spa.
Nobu announces November opening for London hotel and wellness facility
Robert De Niro’s luxury lifestyle brand, Nobu Hospitality, is set to open a new London property Nobu in Marylebone, in November 2020.
MORE NEWS >
 
CLADweek
CLADmag
CLADbook
CLADglobal
FREE DIGITAL SUBSCRIPTIONS
 
PRINT SUBSCRIPTIONS
ABOUT LEISURE MEDIA
LEISURE MEDIA MAGAZINES
LEISURE MEDIA HANDBOOKS
LEISURE MEDIA WEBSITES
ADVERTISE . CONTACT US

Leisure Media, Portmill House, Portmill Lane,
Hitchin, Hertfordshire SG5 1DJ Tel: +44 (0)1462 431385

©Cybertrek 2020