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PRODUCT NEWS
Diamond balloon concept merges tourist attraction with advertising billboard
12 Jul 2021 . BY Magali Robathan
A group of Dutch engineers have presented a new attractions concept that combines a flying observation cabin with LED digital advertising billboards.

The Diamond Balloon is a triangular-shaped helium balloon with an attached glass platform for up to 64 people. The balloon would fly at heights of up to 300m, and features three large LED digital billboards, with a total screen surface of 2,700s qm.

During the 15 minute ‘flight’, visitors would be able to walk around the gondola and enjoy the sights; the balloon could also be equipped with floorless rotating seats, allowing for a rollercoaster-style thrill ride.

Advertising income from the LED billboards would generate the main ROI, with the platform providing a secondary revenue stream.

“Diamond Balloon offers a unique landmark that uses state of the art Digital Out-of-Home advertising, while creating a new spectacular tourism attraction,” said Diamond Balloon spokesperson Bart Groot.

“The revolutionary design and construction has been developed in cooperation with one of the global leading technical universities in aerodynamics (TU Delft, the Netherlands).

“Secured to the ground station by cables, the Diamond Balloon will be elevated to a height of 300m. The gondola will be hoisted at 175m, creating a thrilling visual experience that’s very different to anything else out there.
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JK Group introduces new touchless holistic relaxation bed to stimulate the senses
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Help your clients breathe easily with Himalayan Source’s halotherapy Salt Pod
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Promotion: Your spa’s (financial) health matters too!
BY Megan Whitby | 21 Oct 2021
Promotion: GLL Better UK App passes 1 million downloads
BY Megan Whitby | 21 Oct 2021
Sunlighten Saunas and Hologenix partner to create new accessories to enhance the benefits of infrared sauna therapy
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Promotion: Future-proofing ticketing solutions with TOR Systems
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Gaia Skincare's new Strengthening Oil showcased within inclusive treatment for people living with long-term health conditions
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COMPANY PROFILE

Alliance Leisure Services was specifically established to respond to the changing development needs of the public sector, education and growing leisure trust market.

The company’s core business is the provision of facility development and support for local authorities, educational establishments and leisure trusts that want to improve or expand the leisure products and services they offer.
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CLAD NEWS
Eden Project Qingdao reaches construction milestone
Construction work on the Eden Project Qingdao visitor attraction in China has reached a major milestone.
WilkinsonEyre-designed Compton and Edrich stands revealed at Lord's Cricket Ground
Work has been completed on two new spectator stands at Lord's Cricket Ground in London, UK, adding 2,600 seats to the total capacity of "the home of cricket".
V&A renames childhood museum as part of £13m redevelopment
Construction work has begun on a £13m redevelopment project which will look to transform the V&A Museum of Childhood into the UK’s "premier national museum" entirely dedicated to children.
Boris Johnson throws his support behind Eden Project North in Morecambe
British Prime Minister Boris Johnson has thrown his weight behind plans to build an Eden Project North visitor attraction in the Lancashire seaside town of Morecambe.
noa* sensitively transforms 17th-century monastic garden into wellness haven
Architecture and interior design firm Network of Architecture (noa*) has breathed new life into the former Monastery Serve di Maria Addolorata in Trentino, situated at the northern tip of the iconic Lake Garda in Italy.
Bjarke Ingels and Marc Lore reveal plans for Telosa, 'world's most sustainable city'
Plans have been revealed for a US$400bn city which could be the home for up to 5 million people in the US.
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